How do you determine how much content you should publish on a daily or weekly basis? It’s a fine line between too much and too little, and just enough to keep your community wanting more. Analyze what you’re currently doing to determine how much to publish.
Analytics: Watch to see the reaction your posts receive, and think about the type of content you’re publishing. Is it general content that is applicable to everyone, or are you focusing on your niche audience with content they would only be interested in? When you determine the type of content your audience is responding to the most, think about the time of day you are pushing this type of content. You’ll need to keep track of your findings, along with the data below, and after a few weeks look over your results to see if you can spot a trend for the best posting time and choice of content.
Engagement: What type of content do you usually get the most likes, comments, shares, and RTs from? Chances are it is a post that asks your viewer to think. Is your post composed as a question to drive an immediate response? Are these posts getting more engagement early in the morning or late afternoon, mid-week or weekends? Add this data to your tracking document.
Growth: Are your followers and subscribers increasing at a reasonable rate? If you are not seeing a substantial increase in your community, and you are publishing on a regular basis, try switching up your content. Change your strategy and broaden your target audience. This is where sharing content from other business pages can help increase your visibility and growth. Also do not forget to comment and like posts on business pages that are centered around your target audience as well.
There are many factors to consider and it is hard for one human to figure out. SocialFlow does the thinking for you so you do not need to consider time of day for posting. Use SocialFlow for real-time availability and predictive analytics to determine engagement. The SocialFlow optimizer takes all of that into account and publishes your content for you to Facebook, Twitter, and WordPress.
How did you configure your content strategy?
Jennifer MacDonald
Agreed with your sharing here. Anyhow, we do believe different culture of community on social media is fed by different content strategy. Based on our experience in handling social media fan pages in Malaysia, the best posting time is morning and evening session. However, Weekend always show a lower engagement rate.
Our content management strategy mostly cover
- 40% about Business Brand
- 30% about Industry News and Update
- 20% entertainment
- 10% Q & A
Thanks so much for sharing your strategy. I agree that is different for every community. Great breakdown of percentages, thanks for the comment!