Last week, we talked about being present and responding to issues on the social channels where your customers live. Next, you need to begin to publish content that will improve your reputation. The most important place to post this content is Google+.
Google Plus? What about Twitter and Facebook?!?!
Sure, you need to post content there too, and any other social channels where your customers and potential customers are. But from an online reputation viewpoint, there is no more important place to put content in 2013 than Google+.
Let’s take a step back and talk not about your current Facebook, but about the people who have not yet Liked your page. In fact, I am guessing that there are almost 900 Million people who have not yet Liked your page. You can tell the greatest stories, share the most interesting content, and give away the secrets of life on your Fan Page and none of those people will ever see it.
But many of them – in fact most of them search the internet using Google. They will see your Google+ page appear in their Google search results if they search something close to your topic, industry, brand, keyword, or place. Google+ page results show up on the top of the stack on Google searches.
Jessica Rowe, Senior Manager – New Media at Pioneer Services says, “We use Google+ for SEO purposes. We update and add content because of Google’s reliance on their platform for social signals, not because we believe we will build an engaged and active audience there.
What content do I put on Google+?
That’s the easy part. Put everything you put on your Facebook Fan Page onto your Google+ Page as well! Status updates, photos, videos, links – anything you put on Facebook should go onto Google+ too.
Don’t create additional content specific for Google+. Don’t worry that it’s yet another social network that will suck time out of your day. Just post your Facebook content there too.
At Engage121, we call this “checking the Google+ box” as we have built into our social management application the ability to populate your content to Facebook, Google+, and dozens of other channels simultaneously but simply checking a box. Shoot me an email or a Tweet if you want to see the details.
Isn’t that over-sharing?
If you find out that you have customers who simultaneously read your Facebook Page and your Google+ Page, then drop everything and drive to their house with a bouquet of flowers!