On Tuesday at Engage121 we held a company wide meeting to discuss Social Media Management, in its current state and how we predict it will change in the future.
The different perspectives shared on the subject were very interesting. There was myself… the typical user, the sales guy, the client service rep, the software developer, accounting team & our CEO. My takeaways from yesterday’s conversations were not new revelations for me, but it was the first time I realized that people in non-marketing roles share my thoughts and perspectives.
The future as we see it:
1. Social Media Management needs to be fast, easy and intuitive – including great overall user interface design!
2. Social Media Management absolutely needs to be linked to selling more stuff for a brand or local business.
3. There are now several levels of responsibility with any given organization – and we need to focus on all users and their individual needs. For example, the CMO requires reporting (does this work or not), the publisher wants it to be fast & easy, the sales team wants a social CRM which shows that the social activity contributed to a purchase, and so on.
4. There is now a need for software that no only allows publishing, engaging and measurement but also curates content for the user. At Engage121 we have built a content curation platform, and it will be interesting to see how others follow suit, and how this process transforms to fit the user’s requests.
Along with my comments, I wanted to share thoughts from my colleagues. Below are the takeaways from a member of each department within our company. Comment below and tell me what you think the future of Social Media Management looks like.
If we are to truly help Franchises or Corporations that support local commerce, we must provide social business solutions that enable “local business growth.” As an SMMS provider, our future success will be determined by every additional slice of pizza, ice cream cone or dress sold – by local businesses, through social media. —Mark D’Andrea (Marketing)
It’s clear that the Social Landscape is continually evolving, and it’s hard for businesses to keep up with the newest sites or features that appear. The best SMMS will insulate their customers from these changes so that they can focus on their business. —Dave Whalen (IT)
Our discussion made clear that we now have the technology to connect social media success to the business outcomes. Our challenge today is to package and market that technology to clients in a manner than can be easily understood and deployed. —Jon Victor (CEO)
In selecting a SMMS, companies shouldn’t look at just big brand names or a list of features and functions. Instead, they should focus on how the SMMS fits their business structure, and work with them to define and track goals and objectives. —Steve Paster (Sales)
My biggest takeaway from yesterday’s exercise was a renewed sense of importance regarding local social media. I am excited to assist in developing an innovative software platform that will ultimately help small business owners leverage social media to their advantage. —Parthena Aprea (Client Service)