Key points: DRIVERS and CONTENT
My efforts with Social Media for Real Estate total about 15 minutes a day and we are closing deals from Social Media every month. In my last blog post, I went over some of the main points, of using social media in my Temecula Real Estate business.
One of the topics I touched on, is the ease with which you can send useful information – we know this as items of value – to our clients, and through that, increase our touches.
Some of the very simple touches that makes your followers pay attention are things that resonate, I’ll call them Relevant for the sake of simplicity.
So, by show of hands… What do YOU think is Relevant to your sphere?
- Number of listings you have
- Your sales stats
- Your great features
I think you get my drift, how about things like: How to organize a pantry, or the fact that I love waking up in the morning listening to my kids play downstairs while I smell the bacon (this was a twitter post and got a decent number of retweets and favorites).
The thing that is now going to earn you gold stars, is figuring out what works.
To help us with this, we are going to narrow the scope of this article, and focus only on one channel: Facebook.
Let me start this off in a good way, jump over to www.facebook.com/terkel.realtor and LIKE my page, heck, if you really feel up to a challenge – why don’t you SHARE it with your friends?
Let me ask you this: Did you just do that? Some will say no, they are reading to learn, not to participate in my silly antics, but quite a few did.
This is one of the strongest and simplest ways to drive new eyes to your Facebook page, and it works wonders.
My assistant (who arguably is a Facebook maven), uses this once in a while to get her friends to share her page with their friends. As a result, of this and other actions on Facebook, she has roughly 16 people in pre-approval, 4 active buyers, 3 active listings and a pipeline that many would like to see for a year.
I should note that she is 6 months in the business… She is pushing hard on her sphere, but she is doing it in a way that is making her friends and generating her Temecula Real Estate business.
Have you heard of friend of friend marketing? Great, so we are trying to get to talk to friends of those who are already our friends… Are constantly posting content that revolves around us going to get that done? Nah, not likely, nobody likes a slick sales person at the door.
But, if your content is more useful – say – how to keep your grill clean so the Ribeye tastes great… and people like what you have to say, then “Asking” people for their introduction to their friends is far less intrusive.
How about this.
The Temecula Real Estate market is really heating up, vales are up 20% over last year, if you want to see what is going on in your neighborhood, head over to www.livingintemecula.com/marketinsider
Remember, I am NOT spamming with this, it is an occasional CTA (Call To Action) to my social community. Sometimes I’ll send this out, but ask them to share it with their friends. Or, ask them to share, and for those who do, they are entered in a drawing for a Starbucks gift card.
Let’s wrap this up.
1. Use valuable content to touch and connect with your sphere.
2. Occasionally touch with a CTA, a driver to your conversion engine (I know, engineering speak for web site).
Once again, my effort is just minutes a day and we are closing deals monthly. This week we are listing a house for “A friends, friends boyfriend“… This is someone we would NOT have connected with outside of Facebook. Case in point, if 15 minutes a day is not worth a closing to you…
I’ll leave you with that one.