Building an Online Reputation doesn’t have to be a lot of work, you already have great testimonials from your past customers. You just have to find them.
You can achieve this task in 4 easy steps:
1. Find your reviews: Search your business name on Google and see if you have any current customer reviews on Yelp, Google+ (formerly Google Places), and read what your customers are saying about their experience with your business.
2. Monitor those reviews: Once you’ve found where you customers are talking about your business add those review sites to your Engage121 account so you can continue to monitor those reviews, positive and negative.
3. Join the conversation: If you see a great review from a past client reply to them and say thank you. If you see a negative review reply to that customer and apologize for their experience and tell them that you are here to make sure they have a positive experience and would like to contact them to discuss the issue and learn how you can help.
4. Track your success: Is your Online Reputation improving now that you’ve started engaging with your customers? Track your Sentiment and watch your progress to see if your positive sentiment is improving and your negative sentiment is declining. In Engage121 you can create a Sentiment chart in Evaluate and watch your progress improve over time.
Have you not found any reviews for your business online? That’s OK you can create some. Reach out to past clients who have had a good experience with your business and ask them if they wouldn’t mind sharing their story on your Yelp page, or Google+ listing. You can email them, send them a Thank You note in the mail, or ask them in person next time they come in.
What does your Online Reputation say about your business?