Apple held their developer conference, WWDC, today in San Francisco to reveal what’s next. The biggest announcement for me was iOS7, although they do have a new desktop computer, Mac Pro, which sounds amazing.
iOS7 has many new, and very cool features. Many critics are saying that the updates reveald are just cosmetic but these cosmetic upgrades greatly inprove productivity, and usability for iPhone, iPad and Mac users.
How will iOS7 impact your business? Here are 3 things to consider:
1. Mobile will rule the world:
In terms of mobile web share alone, iOS has 60% — far and above the competition, and 600 million iOS devices have been sold. If you don’t think your customers are using iOS you’re wrong. Make sure that your website is mobile friendly, and especially your blog. If you are sharing the content you are creating on social networks it needs to be accessible through a mobile device. WordPress is a great platform to use.
2. Siri now shows web search results direct from Bing:
Why does this matter? If someone asks Siri about your business, whether it’s for your contact info or website, you need to make sure that your online business listings are accurate. Search your company name on Bing.com to see if the results are accurate.
3. Design matters:
If 60% of mobile users are using iOS and experience the user-friendly, sophisticated interface design daily on their smartphone or tablet they will not want to switch over to an archaic layout that has poor user-functionality to read your information. Make sure your website, blog, Facebook business page, etc are attractive to your viewers and keep your followers engaged.
Technology is propelling our lives forward at incredibly fast rate, don’t let your business get lost in the dust. Are you an iOS user?