Social Media has played a huge role in the growth of the Tasti D-Lite franchise and I wanted them to share some advice and tips for other franchisors or business owners on how they can be successful with Social Media.
BJ Emerson suggests that the content needs to come from the local level, not the corporate office, in order for your business to be relevant online for your customers. You need to get your franchisees involved, provide them with training and give them the tools to be successful.
Jim Amos says that the most important factor at the strategic level is that you want to be involved in the dialogue online. A company needs to be willing to be transparent and talk with the people who are already talking about your brand.
What advice do you have?