Tag Archives: Jack Monson

Franchise Social Media Summit

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I am thrilled to be speaking at Franchise Social Media Summit 2011.  As part of Social Media Week 2011, organizers Paul Segreto and Jeremy LaDuque have put together a one-day virtual conference for franchisors, franchisees, and any one involved in franchising.

Date: September 21, 2011
Time: 8am – 4pm (CT)
Place: Online and everywhere!

Here’s what you will learn at the summit:

> Why social media is different for franchising than other business models

> How to develop a social media program, including policies and procedures, specific to the franchise organization

> How to integrate new technology with traditional marketing and why you shouldn’t be afraid to do so

> Why today’s consumer and franchise candidates act differently than from years past

> How to create multiple benefits to the franchise organization through powerful brand awareness methods

> How to generate genuine interest in franchise opportunities and why a seamless transition from virtual world to in-person is essential to closing franchise sales

> Why improving communications and information sharing at all levels of the franchise organization is necessary for stability and future growth


Summit Speakers:

Keynote: Lon Safko, author of The Social Media Bible

Jon Carlston, Vice President, Process Peak

Joe Caruso, President, Capital Area Franchise Association

BJ Emerson, VP Technology, Tasti D-Lite

Jack Monson, Vice President, Engage121, Inc.

David Murray, Social Web Communications Director, re:group

Lee Plave, Partner, Plave Koch PLC

Nick Powills, CEO, No Limit Media Consulting

Debra Vilchis, COO, Fishman Public Relations

Paul Segreto, President & CEO, franchisEssentials

Jeremy LaDuque, President & CEO, Elements, Inc.

Register Here!

SXSW 2012 – Creepy or Creative Social CRM?

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Where is the fine line between Creepy and Creative Customer Service?

For the 2012 SXSW Interactive event in Austin, TX on March 9-13, we are putting together a panel discussion with BJ Emerson of Tasti D-Lite and our colleagues from Engage121. We wish to dive deep into how brands can avoid the creep factor and make customer service a positive experience.

The limits are being tested as the competition is heating up for the hearts of consumers and brands contend for trust and ultimately loyalty. This interactive session will explore these boundaries and make you both squirm and cheer as we discuss both repulsive and responsive customer service. You’ll come away equipped with ideas for bridging the gap without burning the bridge when it comes to building and managing customer relationships online.  The panel will include answering questions such as:

  1. Do customers really want a personalized and consistent online/offline experience?
  2. How do we push the envelope without pushing them away?
  3. How does Location Based Marketing fit into Social CRM and providing a great experience?
  4. How do you keep from drowning in too much information?
  5. What are best practices for Social CRM?
We would appreciate your support and your vote in making this panel happen. Please vote here on the SXSW Panel Picker and we hope to see you in Austin!