“More than 70% of tweets comes from outside the U.S.” - Katie Stanton, Vice President of International Strategy, Twitter
It’s key to remember then that the sun doesn’t really set for social media. There’s always someone online somewhere and to stop publishing after work for instance, means you could be seriously missing out on your available audience.
For example, take a look at these sample audience oscillation graphs:
What does this tell us? Your audience activity level fluctuates and it’s not going to be the same exact fluctuation every day. Without real time data figuring into your publishing strategy, you will potentially miss a significant portion of your audience every time you post.
It’s not about manning social media 24/7, it’s about having enough information for your audience, when they are active and what they are talking about to publish effectively. With a platform like SocialFlow, you can optimize content with real-time data and an open time window so that content goes out at the best possible time – when the largest amount of active audience is available and your content is relevant to them. Using an application such as Engage121 lets you optimize your publishing through SocialFlow, as well as monitor your brand and engage with your followers all in one dashboard.