Are you trying to get more likes on your Facebook Business Page, or more comments when you post? Facebook Insights could be the key.
Have you recently dived into your insights, to see if the majority of your followers are male or female? How about the average age of your followers? This data should influence the type of content you are posting daily, as well as the time of day you post.
If the majority of your followers are male, you might want to ease up on the posts about Pinterest, since nearly 80% of Pinterest’s users are women. The average age of my followers for Engage121’s Facebook page is between the age of 35-44, and so, I try not to post too often about Instagram, due to their audience average of 18-34.
These analytics only give you a starting point, what you should really be looking at is your Post Level data; here you can see which posts received the most engagement. Once you’ve determined your top 10 posts for the month/week, then review what type of content you were posting and what time of day. Use this as a guide to see if you can increase your reach and comments for the next month/week.
If your numbers don’t improve, then it’s time to try something else. Keep experimenting, Facebook is constantly changing and so are your followers and what they want to see/read. Also, don’t be afraid to ask them the type of content they like. I recently posted a poll on Facebook (focused on business needs in Social Media) with four options, to see what my followers wanted to read. The #1 answer was how to increase sales using Social Media. (surprise, surprise)
Are you using a Social Media Management Solution to do your posting and engaging? Your tool should have Facebook Insights included, so multiple log-ins aren’t necessary. You should be able to check your Facebook Insights at the same time you post, to ensure that you are posting relevant, timely content that has your audience will most likely respond to.
We recently added a full suite of Facebook Analytics to Engage121, even some metrics that you cannot preview natively in Facebook. Such as the exact number of your followers for age and location, not just a percentage. Also we let you filter your data by what is most important to you. If you want to see the posts that received the most Reach, just click on Reach and we’ll stack rank your data so those posts go from most to least, not by newest post to oldest post.
What is the #1 data point you need Facebook Insights for?