I asked my good friend BJ Emerson, a.k.a. the social ninja, to share some tips on how you can create a social-friendly brand and be successful in doing so. Here are some of the tips he gives:
Social: “At the end of the day we all still need content, compelling content that will start those conversations that will lead to other places for us.”
Strategy: “Being social friendly goes beyond listening online, responding and interacting. There’s a lot of change that has to happen internally in order to embrace this mindset.”
Storytelling: ”You want to make some kind of emotional connection. Find out how your customers are interacting around your product. Find out what they are passionate about as it relates to your brand, and then tell stories how they are doing that.”
Do you have any questions for BJ?