It’s time for round two of picking BJ Emerson‘s brain for Social Media tips and tricks. Last week we discussed using storytelling to grow your brand online. In this interview we dive deeper into creating a social-friendly brand. Here are a few of the things we discussed.
What is the difference between hearing and listening in Social Media?
Hearing is a natural function, it’s about survival. Listening is more focused on putting energy towards someone, a follower, and capturing what they are trying to communicate.
When you’re listening and creating content how do you know what will resonate with your audience?
There are many tools available to help you cut through the noise. Over time you will learn what will resonate as you are interacting with your followers. Fortunetely for us there is now software that will show you how well your content will resonate with your followers, such as Engage121. Not only WHEN to post but WHAT to post!
I asked BJ if he could give one tip to a marketer who is just getting start in Social Media Marketing what would it be?
Follow smart people!
I couldn’t agree more! Don’t forget to follow BJ on his blog, it’s full of MUST-READ content for marketers.
What is your one tip for marketers who are just getting started using Social Media Marketing?