Tag Archives: use case

Use Case: Brand Promotion – Live Video Event through Facebook

Posted on July 26, 2012 by Engage121| Leave a comment
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SHAPE® Magazine With over 1,500,000 in circulation, SHAPE Magazine’s missions is to “To help women create better lives.”  Their fundamental message is, “You (women) have the power and strength to achieve what you want through positive change.” SHAPE’s goal is to; Deliver 100% actionable advice in an always-positive, uplifting tone, with a commitment to accurate, trustworthy information based on research from their Editorial Advisory Board of 25+ medical professionals and industry experts (established in 1981 — with the very first issue!)

 

 

Use 1: Live Video Promotional – SHAPE Magazine ran an hour-long live video event through the use of Engage121 and Facebook to generate awareness and build their fan base.  The results were astonishing:

  • 2/24 viewing had a total of 57,321 unique viewers throughout the stream

Facebook Stats:

  • During the hour the video was playing, there was a growth of roughly 6,000 fans.  Throughout the day there was a total fan addition of 7,146.  On any given day, Shape averages anywhere between 200-300 new fans
  • After the replay twice during the weekend- there was a total growth of 9,631 fans
  • The average “Talking about us” number is around 5,000 per day, on event day it was 16,000.

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Posted in Community Manager Tips, Engage121 Clients, Facebook, Social Media Marketing, Twitter

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Use Case: Building Return on Engagement (ROE) on Facebook

Posted on July 12, 2012 by Engage121| Leave a comment
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Golden Corral® is well known as America’s #1 buffet and grill. Golden Corral’s legendary, endless buffet features an abundant variety of delicious familiar favorites and continuous new menu offerings for breakfast, lunch and dinner.  The Golden Corral franchise currently has 485 Restaurants operating in 40 States.

Use of Engage121 is reported by Golden Corral’s agency, Twinbear.

Use 1: Here, Twinbear is using Engage121 to assess a large amount of data for Golden Corral, approximately, 114,000 conversations over a 9 week period, including multiple social channels. Tracking mentions and brand related conversations through various Engage121 filters. They engage with all having a measureable following, essentially driving brand messaging and sentiment.

Use 2: Golden Corral asked consumers via their social channels, where it should open the next restaurant. After running a poll through Engage121, a clear winner emerged as Oregon with New York and Colorado in close second positions.

Value of Sponsored Stories through Engage121 on Facebook:

Sponsored story ad campaign delivered, 530 likes in 4 days (4 ads with varying copy). They targeted 633,000 and reached 55480 (Social reach 1,179) as their Facebook fan base grew on average 100 fans (likes) per day. Total campaign cost: $250

 

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Posted in Community Manager Tips, Engage121 Clients, Facebook, Marketing, Social Media Marketing

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