SHAPE® Magazine With over 1,500,000 in circulation, SHAPE Magazine’s missions is to “To help women create better lives.” Their fundamental message is, “You (women) have the power and strength to achieve what you want through positive change.” SHAPE’s goal is to; Deliver 100% actionable advice in an always-positive, uplifting tone, with a commitment to accurate, trustworthy information based on research from their Editorial Advisory Board of 25+ medical professionals and industry experts (established in 1981 — with the very first issue!)
Use 1: Live Video Promotional – SHAPE Magazine ran an hour-long live video event through the use of Engage121 and Facebook to generate awareness and build their fan base. The results were astonishing:
- 2/24 viewing had a total of 57,321 unique viewers throughout the stream
- During the hour the video was playing, there was a growth of roughly 6,000 fans. Throughout the day there was a total fan addition of 7,146. On any given day, Shape averages anywhere between 200-300 new fans
- After the replay twice during the weekend- there was a total growth of 9,631 fans
- The average “Talking about us” number is around 5,000 per day, on event day it was 16,000.