Ten Ways to Thank Your Customers and Employees on Social Media This Season!

“Feeling gratitude and not expressing it is like wrapping a present and not giving it.” Dr. William Arthur Ward (1921-1994), American author, educator and motivational speaker There are many ways to thank the people that support your business. And this Thanksgiving and Holiday season is an ideal time to share your gratitude. We are happy […]

7 Reasons Why Your Business Needs a Facebook Business Page

Facebook recently announced that their community has reached 2 billion monthly users. Most importantly, among these 2 billion are no doubt each and every one of your customers! As we know you will agree – your business needs a Facebook Business Page to reach these customers. Facebook Business Pages have features designed specifically to help […]

5 Free Tools All Small Businesses Should be Using

“Life’s too short to hang out with people who aren’t resourceful.” Jeff Bezos, Chief Executive Officer of Amazon As a small business owner, your ability to be resourceful is one of your greatest assets.  No doubt, since you’re a multi-tasking maniac, you have the challenges of organization, task management, and communication with staff and customers. […]

Facebook Metrics: Keeping Score With Social Media Results

If you’re managing social media for your business, you’ve noticed that there are tons of Facebook metrics to decipher. In the past, measuring the success of marketing campaigns was a bit like watching baseball – not really that interesting if you don’t know how to keep score. Thanks to social media, the game has changed […]

Social Media Success: Meet Curves Social Media Star – Kelly Keeler

Social Media Success in Action Meet somebody who challenged the status quo – and benefited from the result. Kelly Keeler, the owner of Curves in Morrisburg, Ontario, had grown frustrated with the expensive and ineffective distribution of flyers to bulletin boards, front door ads, ad bags, newspapers, and just about any other form of print […]

10 Cheap or Free Ways to Market Your Small Business

If you are like most small business operators, looking for cheap or free ways to market your small business is an ongoing chore. Here’s a little motivation to get you thinking.  Small dollar doesn’t always have to equal small results. Know your competition Regardless of how “niche” you are, somebody is your competitor.  If you’re […]

Stellar Facebook Pages of Two Small Businesses: What You Can Learn

We love when we spot “customers being super” with social media. So, let’s take a few minutes to celebrate excellent social media efforts of a few who are unique. Plato’s Closet in Chicago https://www.facebook.com/platosclosetchitown/ First up is a Chicago presence of the hip resale franchise. Downright picky about what they’ll purchase to resell, their groovy vibe makes us all […]

Two Must-Have Small Business Social Media Strategies

Help yourself by simplifying your small business social media. You signed up to run a business and didn’t realize you’d also be the person in charge of your small business social media strategy. Independent stores of large franchise brands, as well as mom & pop businesses, face this same challenge. When creating your small business social […]

[Interview] Small Business Social: The Frequent Questions

This video is an interview with EVP of Local Social, Brian Q. Smith, and he answers the most common small business social media questions. This interview covers: • Will social media help me grow my business? • What social platform is right for me? • How often should I post and what should I post? • […]

Can I Use My Personal Facebook Profile For My Business?

Business owners and independent sales professionals often ask us, “Can I use my personal Facebook profile for my business?”  Business Facebook pages have functionality that was built specifically to help you grow a fan base and to efficiently and cost-effectively advertise your company. Why to Not Use Your Personal Facebook Profile for Business You need a […]