Author: Engage121 Team
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Omni-Channel Marketing for Local Retailers: Why Google Shopping Is the Answer
An omni-channel experience is essential in today’s retail world. Incorporating Google Shopping into that strategy isn’t optional either.
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Turning Online Traffic Into Foot Traffic: A Guide for Local Businesses
Your store’s online and offline channels don’t have to be siloed. Here’s how you can turn website traffic into foot traffic.
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Consistency Is Key: A Messaging Guide for Multi-Location Business
Don’t dilute your brand to try and please everyone. Consistent multi-location messaging is one of the most powerful marketing tools at your disposal.
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E-Commerce KPIs: Taking the Guesswork Out of Doing Business Online
Starting to sell product through your own website? Here are the e-commerce kpis you need to focus on, track and respond to.
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Signup Funnel: A Guide For Local Businesses That Sell Memberships
Don’t let your web traffic go to waste. Implement an effective signup funnel to help turn site visitors into long term customers.
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Franchise Branding: Test Your Message Before Rolling It Out Fully
Testing your franchise branding is crucial if you want to nail your messaging, keep franchisees happy and ensure compliance.
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How Social Media Supports a Local Business’s Digital Marketing Strategy
For your social media marketing to be truly effective, all of your digital channels need to work together, not separately.
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How to Handle Negative Reviews: A 5-Step Strategy for Success
Don’t let a string of negative reviews impact your business. Here is a five step strategy to turn those negatives into a positive.
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How Local Businesses Can Use Google Shopping to Compete With Big Retailers
It’s an exciting time to be a local business owner. Thanks to the internet, retailers are now able to reach more customers than ever before. Customers themselves are able to buy from those businesses with ease. You now can purchase a wide range of products while sitting on your sofa, whether that be a new…