Growing Brands

Through Social

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  • Engage121’s collaborative Planner uses shared calendars to keep corporate and local teams informed and a centralized asset Library to ensure continuous, enterprise-wide access to the most recent, approved content. Also included is a detailed audit of all content iterations and social actions along with controls that ensure posted content meets internal, agency, and external oversight requirements.

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  • Comprehensive global monitoring is standard in Engage121, but more importantly every aspect of monitoring within Engage121 is based on taking action - from thanking customers and dealing quickly with complaints to tagging posts and people based on interest or topic to build custom audiences for targeted advertising.

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  • Today’s consumers expect more from their relationship with a brand. They expect the brand to listen to them and to take action on their comments. With concise task management, transparent auditing and performance monitoring of responses, and tracking of trends and issues, Engage121 involves your brand teams in the conversation quickly, allowing them to answer questions, deal with problems, gain feedback and build loyal communities.

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  • Relationships are local. Your customers live, work and shop in local communities. Engage121’s Local Social app was designed for organizations with distributed sales outlets like retail chain stores, service stations, health clubs, restaurants and hotels, or franchises. This simple but powerful app allows local businesses to use multi-platform publishing to keep their customers up-to-date on local events and news, while providing access to corporately approved marketing assets, campaigns and promotions.

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  • Engage121 provides a multi-platform interface that allows corporate users not only to publish national campaign materials but also to localize messages at a store or brand level using an integrated outlet database.

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  • Engage121 integrates many of Facebook’s self-service advertising capabilities to make creating and maintaining a marketing campaign seamless.

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  • The Engage121 reporting suite offers users the ability to organize, analyze, export and present data across multiple outlets, channels, functions and teams. Engage121 empowers clients to distill actionable insights from social activity to drive strategic decision making.

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Engage121 provides a combination of technology and professional services to help our clients use social media to grow their brands. Through social media engagement, our clients are able to amplify their brand messages, manage their reputation, and leverage their local store customers and community to drive growth through increased foot traffic, brand loyalty and interactions – resulting in increased spending.

Engage121 is an enterprise-class social media management solution built on technical innovation focused on our clients’ requirements.

Engage121’s functionality is seamlessly integrated to allow everyone in the enterprise to view the customer in the same way and to respond in one voice, across every location, function, team, department, division and country.

Engage121 Approach

What makes us
Different

Complete

Complete as a service adds a unique element to the local social equation through its Social Media Assistant program that ensures every outlet has the opportunity to reach its full local social marketing potential.

End-to-end

End-to-end solution– Engage121 is genuinely seamless, encompassing all aspects of social media activity including monitoring, engagement, advertising, a dedicated customer service capability and robust analytics.

Agile

Agile development – Social media is a dynamic and ever evolving marketing channel. Opportunities today are dwarfed by the innovation just around the corner. Engage121 is committed to continuous improvement to support client requirements as they arise and as the market evolves.

Local-social

Engage121 is designed to support collaborative and integrated local social media management between an organization and its network of stores or outlets.

Platform

Platform agnostic – Engage121 enables client conversations wherever they take place, from the social platforms, to blogs and forums, to specialized customer review sites.

Engage121 Clients

  • American Cancer Society
  • Cancer Research UK
  • TGI Friday's
  • OutBack
  • curves
  • homecomlogo
  • Amtrak
  • AON
  • Motorola
  • Budweiser
  • Pepsi
  • Bud Light
  • Tasti D'lite
  • Kraft
  • Bacardi

Engage121 Accreditations

2010

Sep

Launched Engage121

Launched Engage121

2010

Oct

Top 5 SMMS “1st in class encompassing monitoring, broadcasting and engagement”

Top 5 SMMS “1st in class encompassing monitoring, broadcasting and engagement”

2011

Aug

“Leader among social media in financial delivering regulatory expertise”

“Leader among social media in financial delivering regulatory expertise”

2011

Nov

Finalist, Digital Company of the year

Finalist, Digital Company of the year

2012

Jan

“Very strong” in the 5 Altimeter use cases for social media management

“Very strong” in the 5 Altimeter use cases for social media management

2012

May

Customer Service & Social CRM

Customer Service & Social CRM

Supported Platforms

Communities
  • Facebook
  • LinkedIn
  • YouTube
  • Vimeo
  • Flickr
  • Ning
  • Hyves
  • Google+
  • Instagram
Blogs / Microblogs
  • Tumblr
  • Blogger
  • WordPress.com
  • WordPress.org
  • Twitter
  • Connect121
Location Based
  • Foursquare
  • Yelp
  • Google Places
Analytics
  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Google+
  • Instagram
  • pinterest
  • Google Analytics
Thousands of Blogs, Forums, Wikis, and Review Sites
  • Trip Advisor
  • Expedia
  • Pissed Consumer
  • Foursquare
  • Caring.com
  • DealerRater
  • Edmunds
  • WikiHow
  • Wikipedia
  • YellowPages