Using social media to bring customers into your local store takes planning. Here’s how to craft the perfect holiday social media messaging.
As 2018 drew to a close, 26 percent of Americans made New Year's resolutions, says Jaime Ballard, data journalist with [...]
Don’t miss out on last-minute shoppers! Here are 4 ways your local business can attract foot traffic (and click-and-collect orders) during the holidays.
Gift cards are great for businesses and customers. Here’s how you can use your online presence to sell more holiday gift cards this holiday season.
Don’t let the first time be the last time. Here’s how to make sure your new Black Friday holiday shoppers come back again and again.
Green Monday isn’t as well known as Black Friday, but it can be even more profitable for local retailers. Here’s how.
Black Friday sales promoted through an email campaign are the secret to sending your holiday figures through the roof. Here’s how to execute one perfectly.
Your positive reviews responses are as important as responding to negative ones. Here’s how those responses can engage customers and grow your brand.
Thinking about opening a new location? Make sure you meet these five conditions first to insure your growth will be a success.
Do your franchises have their own localized web presence? Here’s why its important and how not thinking local, could be costing you customers.
Customer journey mapping is complicated. Here are six things multi-location businesses can do to make mapping touchpoints easier.
Most local businesses don't have big budgets. But that doesn't mean that their marketing efforts have to stay small. There [...]
These 15 Hospitality Brands Nail Digital Marketing. Here’s What Franchise Managers Can Learn From Them.
Struggling to grow your franchises online presence? Copy and steal from these 15 hospitality brands, who are killing it online.
Mobile marketing that compliments your in-store experience can increase foot traffic and boost sales. Here’s how smart brands are doing it.
Make sure your social media ad campaigns are paying dividends by keeping track of these 7 important social media ads kpis.
The fight is on for local business. Here are 10 tactics to help them compete with big box retailers and ecommerce giants.
Multi-location businesses need multi-channel marketing beyond just local SEO. Here’s how you can ensure you get the right marketing mix.
Google Shopping can be huge for retailers that manage several storefront with their own inventory. Here’s what you need to know to get started.
When non-compliant franchisees harm your brand, turn to a unified branding campaign to align your messaging, engage and reconnect with your customers.
Knowing how to analyze and track your digital competition is essential if you want to establish yourself in a new market.
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