Testing your franchise branding is crucial if you want to nail your messaging, keep franchisees happy and ensure compliance.
For your social media marketing to be truly effective, all of your digital channels need to work together, not separately.
Don’t let a string of negative reviews impact your business. Here is a five step strategy to turn those negatives into a positive.
It’s an exciting time to be a local business owner. Thanks to the internet, retailers are now able to reach [...]
All marketing – LOCAL SEO included! – must be evaluated with specific reference to the metrics that drive revenue. If [...]
Make organic and local search work together to get found faster We recently considered whether Google has become the new homepage [...]
Consumers search, a lot and fast! In this age of fleeting attention and fierce competition, savvy local marketers are looking for [...]
Consumers are searching online more than ever before. But local businesses may actually be seeing less web traffic. How is [...]
Today's consumers are more empowered than ever before, researching products and services in a multitude of ways -- and smart [...]
Increase Visibility, Get Found and Drive Sales When people are in the market for a product or service, they search. [...]
HOT!Content is certainly a lot more than a daily collection of articles. There's a lot you will learn over time, [...]
HOT!Content is a comprehensive solution for local businesses; but not all local businesses! HOT!Content only makes sense for those businesses [...]
You have been working hard on improving your LOCAL SEO. Are you interested in an objective analysis of what progress [...]
LOCAL SEO is the ability of a business to be found online. It's important! And, for a business focused on [...]
What's different about LOCAL SEO? "What" and "where" – that's the difference between brand SEO and local SEO. For your [...]
We describe HOT!Content as much more than "content." It's the beginning of a journey towards LOCAL SEO success. And, if [...]
Claiming and Verifying your Google My Business location is the first step to ensuring customers can find your business in [...]
30 years ago, you would have made sure your business was included in the local Yellow Pages. These days consumers [...]
HOT!Content is a daily content email by industry, reputation monitoring and advertising. HOT!Content™ subscribers build a loyal community and [...]
We are thrilled to announce over 50,000 local businesses now subscribe to HOT!Content™. HOT!Content enables businesses to engage, build and [...]
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