Measuring eCommerce Success
Are you content with the volume of your online sales? Maybe you should be! But you won't know unless you MEASURE and nearly half of small business owners don't know how well they're doing - because they don't measure their efforts.
Storefront Shutdown? Setup a Facebook Shop & Instagram Shopping
While not as robust as a full e-commerce solution, there are no monthly fees and setting up a shop enables a number of great ways to reach new and existing customers.
Reaching Your Customers Online – Best Practices
Communicating with your customers is key and your online presence is the key to this communication.
From Online to In Store: How to Craft the Perfect Holiday Social Media Messages
Using social media to bring customers into your local store takes planning. Here’s how to craft the perfect holiday social media messaging.
4 Ways Local Businesses Can Capture Last-Minute Holiday Shoppers
Don’t miss out on last-minute shoppers! Here are 4 ways your local business can attract foot traffic (and click-and-collect orders) during the holidays.
How Local Retailers Can Sell More Holiday Gift Cards This Season
Gift cards are great for businesses and customers. Here’s how you can use your online presence to sell more holiday gift cards this holiday season.
How Local Retailers Can Turn Holiday Shoppers Into Loyal Customers
Don’t let the first time be the last time. Here’s how to make sure your new Black Friday holiday shoppers come back again and again.
Local Retailers: Increase Holiday Sales With a Smart Green Monday Strategy
Green Monday isn’t as well known as Black Friday, but it can be even more profitable for local retailers. Here’s how.
How To Supercharge Black Friday Sales With Email Marketing
Black Friday sales promoted through an email campaign are the secret to sending your holiday figures through the roof. Here’s how to execute one perfectly.
More Than Thank You: How To Strategically Respond to Positive Reviews
Your positive reviews responses are as important as responding to negative ones. Here’s how those responses can engage customers and grow your brand.
Time to Open a New Location? 5 Signs Your Business Is Ready
Thinking about opening a new location? Make sure you meet these five conditions first to insure your growth will be a success.
‘Not Available at All Locations’: Why Franchises Need Localized Web Presence
Do your franchises have their own localized web presence? Here’s why its important and how not thinking local, could be costing you customers.
Customer Journey Mapping: 6 Tips for Multi-Location Businesses
Customer journey mapping is complicated. Here are six things multi-location businesses can do to make mapping touchpoints easier.
10 Ways to Grow Your Local Business for (Almost) Nothing
Most local businesses don't have big budgets. But that doesn't mean that their marketing efforts have to stay small. There [...]
These 15 Hospitality Brands Nail Digital Marketing. Here’s What Franchise Managers Can Learn From Them.
Struggling to grow your franchises online presence? Copy and steal from these 15 hospitality brands, who are killing it online.
Mobile Marketing, In-Store Experiences: 7 Brands That Get It Right
Mobile marketing that compliments your in-store experience can increase foot traffic and boost sales. Here’s how smart brands are doing it.
Social Media Ads: 7 KPIs That Matter to Multi-Location Businesses
Make sure your social media ad campaigns are paying dividends by keeping track of these 7 important social media ads kpis.
10 Ways Local Businesses Can Beat Big Box Retailers and Ecommerce Giants
The fight is on for local business. Here are 10 tactics to help them compete with big box retailers and ecommerce giants.
Why Multi-Location Businesses Need Marketing Beyond Local SEO
Multi-location businesses need multi-channel marketing beyond just local SEO. Here’s how you can ensure you get the right marketing mix.
Google Shopping: 5 Tips for Retailers Looking to Move Local Inventory
Google Shopping can be huge for retailers that manage several storefront with their own inventory. Here’s what you need to know to get started.
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