Author: Mike Burns

  • Don’t Get Duped by “Guaranteed Impressions”

    Don’t Get Duped by “Guaranteed Impressions”

    I recently saw a digital agency promoting “Guaranteed Impressions” with their advertising plans. “$500 = 50,000 guaranteed impressions” What does this mean? Is it a good thing?

  • Measuring eCommerce Success

    Measuring eCommerce Success

    Are you content with the volume of your online sales? Maybe you should be! But you won’t know unless you MEASURE and nearly half of small business owners don’t know how well they’re doing – because they don’t measure their efforts.