Category: eCommerce
-
Part 3: Measuring Your Retargeting Campaign’s Success
Measuring the success of your retargeting ads is essential to assessing their impact and making data-driven optimizations. In the third installment of our blog series about retargeting ads, we will explore key metrics and strategies that can help you effectively measure your retargeting ads’ success. If you haven’t already please read Part 1: What is…
-
Part 2: Creating a Successful Retargeting Ad
In this next post, we will go in-depth into the key components of setting up a successful retargeting ad. Let’s dive in!
-
Part 1: What is a Retargeting Ad?
What is a Retargeting Ad? A retargeting ad is an online advertisement that shows up to people who have visited a website or shown interest in a product. It uses technology to follow their online activities and display relevant ads on different websites. The goal is to remind them of what they were interested in…
-
How Much Should I Spend On Advertising
How much should I spend on paid ads? This is a big question in our industry. And there’s a perfect ratio of top-line revenue to paid amplification. And that ratio is…
-
5 Critical Tips for Setting Up Google Merchant Center
Google Shopping is a comparative shopping engine that enables retailers to display their products visually as a result of a consumer’s search. With a high conversion rate (2.0%+) and low cost per visitor ($0.66 on average), Google Shopping should be an eCommerce retailer’s top marketing tactic. So what’s stopping most retailers from using Shopping Ads?
-
4 Steps to Improving Your Customer’s Experience
Some of the most successful companies focus on selling a customer experience instead of just a product or a service. This is sometimes referred to as “Experiential Marketing”. Disney, Apple and Starbucks are prime examples of…
-
Kickstarter Essentials
You’ve got a great idea! You want to share this great idea with the world! All you need is money to do so! No money? Luckily for you, there’s kickstarter.
-
5 Keys to Successful Dropshipping
Dropshipping is the go-to model for online shippers, whether you are starting a new business or want to fill out your product catalogs. Working with dropshippers eliminates the hassles of warehousing, shipping, and, most importantly, financial investment.
-
Making Your Current Shopify Site Faster
According to a recent “State of Online Retail Performance” report from Google, a one second delay in mobile load times of your eCommerce website can impact mobile conversions by up to 20%. Don’t panic! This article will provide you with the tools to test your existing Shopify site for speed, determine the fastest and easiest…
-
Don’t Get Duped by “Guaranteed Impressions”
I recently saw a digital agency promoting “Guaranteed Impressions” with their advertising plans. “$500 = 50,000 guaranteed impressions” What does this mean? Is it a good thing?