Google Shopping is a comparative shopping engine that enables retailers to display their products visually as a result of a consumer's search. With a high conversion rate (2.0%+) and low cost per visitor ($0.66 on average), Google Shopping should be an eCommerce retailer's top marketing tactic. So what's stopping most retailers from using Shopping Ads?

Some of the most successful companies focus on selling a customer experience instead of just a product or a service. This is sometimes referred to as "Experiential Marketing". Disney, Apple and Starbucks are prime examples of...

You've got a great idea! You want to share this great idea with the world! All you need is money to do so! No money? Luckily for you, there's kickstarter.

Dropshipping is the go-to model for online shippers, whether you are starting a new business or want to fill out your product catalogs. Working with dropshippers eliminates the hassles of warehousing, shipping, and, most importantly, financial investment.

According to a recent "State of Online Retail Performance" report from Google, a one second delay in mobile load times of your eCommerce website can impact mobile conversions by up to 20%. Don't panic! This article will provide you with the tools to test your existing Shopify site for speed, determine the fastest and easiest way to improve it and, as a result, keep those lost conversions.

I recently saw a digital agency promoting "Guaranteed Impressions" with their advertising plans. "$500 = 50,000 guaranteed impressions" What does this mean? Is it a good thing?

Most of us like to keep separation between work life and personal life. Whenever possible we put up firewalls between those parts of who we are. Almost all of us have different email accounts for personal and work correspondence. So, it's only natural to want separate social media accounts to represent those different personas.