Digital Advertising

Part 2: Creating a Successful Retargeting Ad

In this next post, we will go in-depth into the key components of setting up a successful retargeting ad. Let's dive in!

By Kaitlyn Fortin| 2023-06-02T15:39:53+00:00 June 2nd, 2023|Digital Advertising, eCommerce|

Part 1: What is a Retargeting Ad?

What is a Retargeting Ad? A retargeting ad is an online advertisement that shows up to people who have visited a website or shown interest in a product. It uses technology to follow their online activities and display relevant ads on different websites. The goal is to remind them of what they were interested in and encourage them to make a purchase.

By Kaitlyn Fortin| 2023-05-30T17:50:09+00:00 May 22nd, 2023|Digital Advertising, Digital Marketing, eCommerce|

Storefront Shutdown? Setup a Facebook Shop & Instagram Shopping

While not as robust as a full e-commerce solution, there are no monthly fees and setting up a shop enables a number of great ways to reach new and existing customers.

By Engage121| 2021-06-26T14:34:02+00:00 March 31st, 2020|Digital Advertising, Digital Marketing, Local Business, Social Media|

Reaching Your Customers Online – Best Practices

Communicating with your customers is key and your online presence is the key to this communication.

By Engage121| 2021-08-19T19:29:44+00:00 March 23rd, 2020|Digital Advertising, Digital Marketing, Local Business, Social Media|

From Online to In Store: How to Craft the Perfect Holiday Social Media Messages

Using social media to bring customers into your local store takes planning. Here’s how to craft the perfect holiday social media messaging.

By Engage121 Team| 2019-12-12T14:33:09+00:00 December 10th, 2019|Digital Advertising, Digital Marketing, Local Business, Social Media|

4 Ways Local Businesses Can Capture Last-Minute Holiday Shoppers

Don’t miss out on last-minute shoppers! Here are 4 ways your local business can attract foot traffic (and click-and-collect orders) during the holidays.

By Engage121 Team| 2021-09-16T21:31:38+00:00 November 26th, 2019|Digital Advertising, Digital Marketing, Local Business|

How Local Retailers Can Sell More Holiday Gift Cards This Season

Gift cards are great for businesses and customers. Here’s how you can use your online presence to sell more holiday gift cards this holiday season.

By Engage121 Team| 2019-11-19T14:01:44+00:00 November 19th, 2019|Digital Advertising, Digital Marketing, Local Business, Social Media|

How Local Retailers Can Turn Holiday Shoppers Into Loyal Customers

Don’t let the first time be the last time. Here’s how to make sure your new Black Friday holiday shoppers come back again and again.

By Engage121 Team| 2021-09-15T19:59:19+00:00 November 12th, 2019|Digital Advertising, Digital Marketing, Local Business|

More Than Thank You: How To Strategically Respond to Positive Reviews

Your positive reviews responses are as important as responding to negative ones. Here’s how those responses can engage customers and grow your brand.

By Engage121 Team| 2020-11-22T01:09:23+00:00 October 22nd, 2019|Digital Advertising, Digital Marketing, Local Business, Reputation Monitor, Social Media|

Customer Journey Mapping: 6 Tips for Multi-Location Businesses

Customer journey mapping is complicated. Here are six things multi-location businesses can do to make mapping touchpoints easier.

By Engage121 Team| 2021-07-22T18:55:14+00:00 October 1st, 2019|Digital Advertising, Digital Marketing|