A HOT!Content Quick Start Guide

HOT!Content is certainly a lot more than a daily collection of articles. There's a lot you will learn over time, so here's a Quick Start Guide that will help you get the most from HOT!Content right away: Activate. Your first step is to "introduce" or enable HOT!Content to work with the pages and sites (including Google, Facebook, Yelp and more) that will be important to your LOCAL SEO success. You will always maintain complete control - HOT!Content will never publish or interact with these sites without your express permission. Claim Google My Business. You will be able to "claim" your Google My Business ("GMB") page once you activate in Step 1. It's so important to your LOCAL SEO that it merits its own step! Claiming your GMB requires a bit of know-how. So, again, don't hesitate to contact us for help. Post. LOCAL SEO in a nutshell means getting found online by your customers and prospects - no matter where they are looking. Publishing content of interest increases the likelihood that you will be found. Think of posting as investing in your online presence. Marketing experts recommend posting 5x/week! Get started here or simply by clicking on "POST" in your HOT!Content email. Respond to your consumers. LOCAL SEO values reviews highly and HOT!Content's Reputation Monitor captures all consumer reviews posted by customers of your business. Be sure to respond to each review, even if it's just a "thank you." No reviews? Get in touch with us and we'll explain how to encourage people to say nice things about you online. Promote your business. HOT!Content is a great way to target ads at just the people you want to meet. Let us help you build a campaign that will achieve your objectives, within your budget. Questions? Comments? We're here to help: Email: support@engage121.com Facebook Messenger: @engage121

HOT!Content is DIY

HOT!Content is a comprehensive solution for local businesses; but not all local businesses! HOT!Content only makes sense for those businesses that can afford the time and effort to do-it-yourself. And, no one should underestimate that cost! Since you have not (yet) activated your HOT!Content subscription, we are thinking you may be one of the many local businesses that need an expert to manage your LOCAL SEO for you. We would like to introduce our Digital Marketing Assistant to you. A couple of quick comments: You will enjoy your own dedicated Assistant to work with you - personally. Your Digital Marketing Assistant is comprehensive and will expertly manage all 6 primary elements in developing your LOCAL SEO success. We manage LOCAL SEO for more than a thousand local businesses. One of our Assistants knows and understands your industry, and your business. There are components of LOCAL SEO success that are only available to our Digital Marketing Assistants. Make sure you are doing all you can to achieve success by exploring our full service solution. It's affordable! Unlike other digital marketing services you may have heard about, we know local business and we understand your budget. Your best next step is to request a LOCAL SEO Assessment. It's no cost, only takes about 30 minutes, and we promise, you will learn a lot! Questions? Comments? We're here to help: Email: support@engage121.com Facebook Messenger: @engage121

How Are You Doing?

You have been working hard on improving your LOCAL SEO. Are you interested in an objective analysis of what progress you are making? Engage121's LOCAL SEO Assessment can help. An Assessment can be completed in less than 1/2 hour and will cover all key elements contributing to your LOCAL SEO, including: Google My Business Website Links Online Content Directory Listings Consumer Reviews Social Activity Are you just getting started working on your LOCAL SEO and want to develop a baseline understanding of your current situation? Or, have you been diligently pursuing LOCAL SEO success and want to evaluate your progress? A LOCAL SEO Assessment is quick, and there is no obligation of any kind. And, we will provide you a follow-up report at no cost. Request a LOCAL SEO Assessment here. Questions? Comments? We're here to help: Email: support@engage121.com Facebook Messenger: @engage121

How Is Your LOCAL SEO?

LOCAL SEO is the ability of a business to be found online. It's important! And, for a business focused on a local market, LOCAL SEO success means a lot more than just being on Google. So, how are you doing? First, do you have a website - and, is your website structured correctly to work for you? If you have any questions or concerns, contact us. We can help. Next step, consider the following questions: Is your business "claimed" on all the relevant search engines (Google, Facebook, Bing, Yahoo! and more)? Are your "backlinks" correct on all the online business directories (YellowPages, Zillow, Foursquare)? Are you utilizing content strategically (on GoogleMyBusiness and social sites like Facebook? Creating and posting PR and newsletters? Encouraging consumer reviews?) This may seem obvious, but is your contact information current and correct across all business directories? This matters a lot to the major search engines! Have your customers mentioned you positively and prominently on the consumer review sites most relevant in your industry (Yelp, Trip Advisor, Google, Facebook)? Are your social sites (Facebook, Twitter, LinkedIn) active and up-to-date? Your Engage121 Team offers a no cost, no obligation LOCAL SEO Assessment that will provide you an objective view of your online presence - and some of our ideas for improvement. Questions? Comments? We're here to help: Email: support@engage121.com Facebook Messenger: @engage121

What’s Different About LOCAL SEO?

What's different about LOCAL SEO? "What" and "where" – that's the difference between brand SEO and local SEO. For your franchise system's brand presence you want people to know what you do. But, your franchisees want people to find them locally – in other words, not only what they do, but equally importantly, where they do it!   LOCAL SEO ensures your franchisees are where they need to be online. To be found locally, you need to cover all six factors that most impact LOCAL SEO. You can do it! Get a great start with HOT!Content. Or, our Digital Marketing Assistants can do it for you. Contact us and we'll be glad to review your options. Questions? Comments? We're here to help: Email: support@engage121.com Facebook Messenger: @engage121

What is LOCAL SEO?

We describe HOT!Content as much more than "content." It's the beginning of a journey towards LOCAL SEO success. And, if you are a local business, LOCAL SEO success is a very big deal! "SEO" means "search engine optimization," which simply describes whether, and how easily, your customers learn about you. Add "LOCAL" and we're talking about the many ways your customers not only learn about you, but also literally find their way to your place of business. No matter what business you are in, no matter who your customers are, they are online accessing information (and may be looking for you!) from a connected device, including a computer, but today, most probably a smart cell phone. Let's go into just a bit more detail: Most information is found through a search engine; the most well-known example is Google, so, of course, your business needs to be prominent on Google.NOTE: You definitely need a website that is structured correctly to work for you. Any questions or concerns, contact us. We can help! But, LOCAL SEO means much more than Google. And, that's because there are many other search engines that matter. Consider: Facebook, Yelp, Google Maps, Trip Advisor, YellowPages and many, many more sites all have search engines. And, your business needs to be prominent on all of them! And, once your business is found, you need to present a consistent, professional, up-to-date and compelling face to your customer. Your online presence is the equivalent of your 21st century business card. We can help you do this! Your business is being judged every day based on your online presence. Let's work together to make it shine. Questions? Comments? We're here to help: Email: support@engage121.com Facebook Messenger: @engage121

Over 50,000 Local Businesses Now Subscribe to HOT!Content

We are thrilled to announce over 50,000 local businesses now subscribe to HOT!Content™.  HOT!Content enables businesses to engage, build and retain a community of customers and prospects with relevant content; reputation monitoring and digital advertising. “We are excited to have reached this milestone,” said Kurt Strumpf, COO, “but we’re even more excited about the recent explosive growth of our subscribers. In the past year alone, our base has doubled – a trend that we expect will continue.” HOT!Content subscribers receive a daily email with curated content by industry; reputation monitoring and digital advertising services.  With HOT!Content, businesses experience how to build a loyal community and leverage that goodwill to grow their customer base. “Small business owners were hearing a lot about the potential of digital, but they didn’t really understand how to use it and learning how wasn’t high on their priority list,” said Strumpf. “We knew we had to offer them something that they could use ‘out of the box,’ that would deliver immediate results.” Andy Anderson, President of FASTSIGNS in Rochester, Minnesota sums up the enthusiasm subscribers have for the service: “Engage121 solutions keep my business active and current with engaging posts. And a lot of people are reached. It is definitely working. I love it!” “As our users’ confidence grows utilizing HOT!Content, so does their willingness to explore our paid digital marketing management and advertising subscription services, like our Digital Marketing Assistant solution,” says Strumpf. “It’s a mutually beneficial approach that helps keep both our clients and our company on the leading edge of this ever-evolving technology.” Our digital marketing solutions are designed specifically for the more than 25 million small businesses in the U.S. and Canada; including both franchised and independent local businesses in the real estate, financial and professional services, early education, direct selling, retail, restaurant, fitness, beauty sales, and home services industries, among others. And our services seamlessly integrate with social media sites like Facebook, Twitter, Pinterest, Instagram, LinkedIn, Google+ and YouTube, as well as consumer review sites like Facebook, Google, Yelp and Zillow. We invite you to click here to learn more about HOT!Content. Please connect with us on Facebook, Instagram, Twitter, LinkedIn, Pinterest and Google+.

Why Should You Activate HOT!Content?

What do we mean by “activate?” “Introduce” HOT!Content to the pages and sites (including Google, Facebook, Yelp and more) that will be important to your LOCAL SEO success. We have done a lot of work developing solutions that will help you achieve LOCAL SEO success. But, until you connect HOT!Content to the pages and sites important to your LOCAL SEO, we can’t help! Consider this quick Q&A: Is it hard to connect pages? We have aggregated all of the connection pages in settings. Any complexity is really driven by the process each page or site has developed. But, of course, just contact us for help. Can I trust you? We are Engage121. We have been in business for over 20 years and we currently work with over 50,000 local businesses just like yours. We have never violated a client’s trust - and we never will. Promise. Is there any risk? None that we can imagine. You will always maintain complete control. HOT!Content will never publish or interact with any page or site without your express permission. And, we never ask for your login or password credentials. What are the benefits? We will provide you a range of services to help you achieve LOCAL SEO success, including (i) claiming your Google My Business, (ii) monitoring consumer reviews so you know to respond, and (ii) distributing local PR to the local media. Questions? Comments? We’re here to help: Email: support@engage121.com Facebook Messenger: @engage121

By | 2018-11-02T20:36:16+00:00 September 2nd, 2018|Local SEO, Reputation Monitor, Social Media|