Category: Small Business
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Franchise Branding: Test Your Message Before Rolling It Out Fully
Testing your franchise branding is crucial if you want to nail your messaging, keep franchisees happy and ensure compliance.
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How Social Media Supports a Local Business’s Digital Marketing Strategy
For your social media marketing to be truly effective, all of your digital channels need to work together, not separately.
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How to Handle Negative Reviews: A 5-Step Strategy for Success
Don’t let a string of negative reviews impact your business. Here is a five step strategy to turn those negatives into a positive.
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How Local Businesses Can Use Google Shopping to Compete With Big Retailers
It’s an exciting time to be a local business owner. Thanks to the internet, retailers are now able to reach more customers than ever before. Customers themselves are able to buy from those businesses with ease. You now can purchase a wide range of products while sitting on your sofa, whether that be a new…