Category: Digital Marketing
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Part 1: What is a Retargeting Ad?
What is a Retargeting Ad? A retargeting ad is an online advertisement that shows up to people who have visited a website or shown interest in a product. It uses technology to follow their online activities and display relevant ads on different websites. The goal is to remind them of what they were interested in…
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Storefront Shutdown? Setup a Facebook Shop & Instagram Shopping
While not as robust as a full e-commerce solution, there are no monthly fees and setting up a shop enables a number of great ways to reach new and existing customers.
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Reaching Your Customers Online – Best Practices
Communicating with your customers is key and your online presence is the key to this communication.
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From Online to In Store: How to Craft the Perfect Holiday Social Media Messages
Using social media to bring customers into your local store takes planning. Here’s how to craft the perfect holiday social media messaging.
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4 Ways Local Businesses Can Capture Last-Minute Holiday Shoppers
Don’t miss out on last-minute shoppers! Here are 4 ways your local business can attract foot traffic (and click-and-collect orders) during the holidays.
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How Local Retailers Can Sell More Holiday Gift Cards This Season
Gift cards are great for businesses and customers. Here’s how you can use your online presence to sell more holiday gift cards this holiday season.
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How Local Retailers Can Turn Holiday Shoppers Into Loyal Customers
Don’t let the first time be the last time. Here’s how to make sure your new Black Friday holiday shoppers come back again and again.
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Local Retailers: Increase Holiday Sales With a Smart Green Monday Strategy
Green Monday isn’t as well known as Black Friday, but it can be even more profitable for local retailers. Here’s how.
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How To Supercharge Black Friday Sales With Email Marketing
Black Friday sales promoted through an email campaign are the secret to sending your holiday figures through the roof. Here’s how to execute one perfectly.
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More Than Thank You: How To Strategically Respond to Positive Reviews
Your positive reviews responses are as important as responding to negative ones. Here’s how those responses can engage customers and grow your brand.