Category: Digital Marketing
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How to Assess Your Digital Competition When Entering New Markets
Knowing how to analyze and track your digital competition is essential if you want to establish yourself in a new market.
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Emotion Appeals: Why Storytelling is Important for Local Businesses, Too
Storytelling offers a way for your business to stand out, increase sales and connect with your audience like never before.
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Omni-Channel Marketing for Local Retailers: Why Google Shopping Is the Answer
An omni-channel experience is essential in today’s retail world. Incorporating Google Shopping into that strategy isn’t optional either.
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Turning Online Traffic Into Foot Traffic: A Guide for Local Businesses
Your store’s online and offline channels don’t have to be siloed. Here’s how you can turn website traffic into foot traffic.
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E-Commerce KPIs: Taking the Guesswork Out of Doing Business Online
Starting to sell product through your own website? Here are the e-commerce kpis you need to focus on, track and respond to.
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Signup Funnel: A Guide For Local Businesses That Sell Memberships
Don’t let your web traffic go to waste. Implement an effective signup funnel to help turn site visitors into long term customers.
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Franchise Branding: Test Your Message Before Rolling It Out Fully
Testing your franchise branding is crucial if you want to nail your messaging, keep franchisees happy and ensure compliance.
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How Social Media Supports a Local Business’s Digital Marketing Strategy
For your social media marketing to be truly effective, all of your digital channels need to work together, not separately.


