Category: Digital Marketing
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‘Not Available at All Locations’: Why Franchises Need Localized Web Presence
Do your franchises have their own localized web presence? Here’s why its important and how not thinking local, could be costing you customers.
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Customer Journey Mapping: 6 Tips for Multi-Location Businesses
Customer journey mapping is complicated. Here are six things multi-location businesses can do to make mapping touchpoints easier.
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10 Ways to Grow Your Local Business for (Almost) Nothing
Most local businesses don’t have big budgets. But that doesn’t mean that their marketing efforts have to stay small. There are plenty of strategies that local businesses can use to drive customers to their stores while getting the most out of their marketing dollars. It’s always wise for businesses to keep up with trends and…
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These 15 Hospitality Brands Nail Digital Marketing. Here’s What Franchise Managers Can Learn From Them.
Struggling to grow your franchises online presence? Copy and steal from these 15 hospitality brands, who are killing it online.
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Mobile Marketing, In-Store Experiences: 7 Brands That Get It Right
Mobile marketing that compliments your in-store experience can increase foot traffic and boost sales. Here’s how smart brands are doing it.
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Social Media Ads: 7 KPIs That Matter to Multi-Location Businesses
Make sure your social media ad campaigns are paying dividends by keeping track of these 7 important social media ads kpis.
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10 Ways Local Businesses Can Beat Big Box Retailers and Ecommerce Giants
The fight is on for local business. Here are 10 tactics to help them compete with big box retailers and ecommerce giants.
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Why Multi-Location Businesses Need Marketing Beyond Local SEO
Multi-location businesses need multi-channel marketing beyond just local SEO. Here’s how you can ensure you get the right marketing mix.
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Google Shopping: 5 Tips for Retailers Looking to Move Local Inventory
Google Shopping can be huge for retailers that manage several storefront with their own inventory. Here’s what you need to know to get started.
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Franchisee Compliance: How Unified Branding Can Help
When non-compliant franchisees harm your brand, turn to a unified branding campaign to align your messaging, engage and reconnect with your customers.