We describe HOT!Content as much more than “content.” It’s the beginning of a journey towards LOCAL SEO success.
And, if you are a local business, LOCAL SEO success is a very big deal!
“SEO” means “search engine optimization,” which simply describes whether, and how easily, your customers learn about you. Add “LOCAL” and we’re talking about the many ways your customers not only learn about you, but also literally find their way to your place of business.
No matter what business you are in, no matter who your customers are, they are online accessing information (and may be looking for you!) from a connected device, including a computer, but today, most probably a smart cell phone.
Let’s go into just a bit more detail:
- Most information is found through a search engine; the most well-known example is Google, so, of course, your business needs to be prominent on Google.
NOTE: You definitely need a website that is structured correctly to work for you. Any questions or concerns, contact us. We can help!
- But, LOCAL SEO means much more than Google. And, that’s because there are many other search engines that matter. Consider: Facebook, Yelp, Google Maps, Trip Advisor, YellowPages and many, many more sites all have search engines. And, your business needs to be prominent on all of them!
- And, once your business is found, you need to present a consistent, professional, up-to-date and compelling face to your customer. Your online presence is the equivalent of your 21st century business card. We can help you do this!
Your business is being judged every day based on your online presence. Let’s work together to make it shine.