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How to Optimize Google My Business

By | 2020-01-18T08:22:15+00:00 November 2nd, 2018|Digital Marketing, Google My Business, Local SEO|

In today’s digital age, pretty much every company is rushing to find the Best SEO Company to help them grow their presence online and grow their clientele. And this is not necessarily an easy task, as the SEO industry is saturated with companies, including the many companies which use white label services from professional SEO providers (search online for “white label google my business” to find more information). However, once a business has found, the rewards can be massive. There are also some small things you can do yourself that will help make your business more visible online. Claiming and Verifying your Google My Business location is one of these things and is also the first step to ensuring customers can find your business in Google Search and Google Maps. You may also want to look into specialized SEO services that might be able to help you make the most of your SEO. For example, if you are a Plumber SEO companies similar to Hook Agency can give you helpful tips that can help your business rise in Google’s rankings and makes it easier for your customers to find your business. If you are new to this concept and do not know much about it, I would recommend you contact Nimbus Marketing and take their assistance as I did when I started my own business.

Now let’s ensure your customers see the best digital storefront possible!

Business Info

When you Created and Claimed your business, you provided the basics, but there’s more to a business than the address and phone number. Making sure your customers find accurate – and helpful – information is key to starting off on the right foot.

  1. Confirm your business category.
    Check to make sure you have the correct category or categories selected for your business. This will ensure you’re showing up in the right search results.
  2. Enter your business hours.
    No one wants to show up to a store to find it closed. Let your customers know when they can expect to find your doors open. You’ll also be able to enter special hours for holidays so no one is left guessing.
  3. Confirm your phone number(s).
    If you have toll-free and local numbers, you can add both here.
  4. Confirm your Website.
    Your Google listing will include a link to your website so make sure it’s sending customers to the right place. Depending on your business, you may also be able to add links for appointment booking, online ordering, or menu.
  5. Add your list of services.
    If you have a list of standard services, you can list them here along with prices. You will find this source useful to assess your current and prospective clients.
  6. Add a description.
    Add a paragraph or two to let prospects know what you’re all about.
  7. Add an opening date.
    Let your prospects know how long you’ve been in business.

Photos & Videos

According to an SEO Source, your customers (and prospects!) will want to learn about your business. Adding pictures and videos provides your customers and prospects a preview of your business before they hop in the car. You can also find an interesting approach to seo domains in many of the videos and studies online through which studying the business is made easier.

  1. Exterior Photos.
    Adding a good exterior photo or two of your storefront will help prospective customers know they’re in the right place.
  2. Interior Photos.
    Add interior photos to showcase the look and feel of your business.
  3. Videos
    If you have a video that tells the story of your business, this a great place to put it on display.
  4. At Work Photos.
    Add pictures to the “At Work” section to show off your friendly staff helping customers.
  5. Team Photos.
    Add pictures to the “Team” section to introduce prospective customers to your team before they even step foot in the store.


Not all customers want to make a phone call. These days, more and more customers would rather text or message you than talk on the phone. Google’s Messaging integration allows customers to text message you without making your mobile phone number public. Text messaging is another great way of reaching your customers for marketing purposes. With the help of WinRed text messages and similar services, you can reach customers without issue.


Being responsive to customer reviews is pivotal to Local SEO success. Whether it’s a simple “Thank You” when a customer leaves a positive review or jumping on a complaint to make it right, you need to be responsive. Connecting your Google My Business page to HOT!Content and enabling “Reputation Monitor” will help you stay on top of your reviews with email alerts and reporting. It’s all included in your free HOT!Content account.


Google My Business is more than just a directory listing and review site. It provides an avenue for communicating with your customers as well! Note that Google My Business posts also appear in Google Search and are especially prevalent in Google Maps, appearing in the Maps search results as well as the “Explore” and “For You” sections. Google My Business posts are a great way to let prospects and customers know what’s going on, but each post expires after 7 days so make sure you’re posting regularly – or ask us for help!

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