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So far Ryan Hayes has created 3 blog entries.

How to Optimize Google My Business

Claiming and Verifying your Google My Business location is the first step to ensuring customers can find your business in Google Search and Google Maps. Now let’s ensure your customers see the best digital storefront possible!   Business Info When you Created and Claimed your business, you provided the basics, but there’s more to a business than the address and phone number. Making sure your customers find accurate – and helpful - information is key to starting off on the right foot. Confirm your business category. Check to make sure you have the correct category or categories selected for your business. This will ensure you're showing up in the right search results. Enter your business hours. No one wants to show up to a store to find it closed. Let your customers know when they can expect to find your doors open. You’ll also be able to enter special hours for holidays so no one is left guessing. Confirm your phone number(s). If you have toll-free and local numbers, you can add both here. Confirm your Website. Your Google listing will include a link to your website so make sure it’s sending customers to the right place. Depending on your business, you may also be able to add links for appointment booking, online ordering, or menu. Add your list of services. If you have a list of standard services, you can list them here along with prices. Add a description. Add a paragraph or two to let prospects know what you’re all about. Add an opening date. Let your prospects know how long you’ve been in business.   Photos & Videos Your customers (and prospects!) want to learn about your business. Adding pictures and videos provides your customers and prospects a preview of your business before they hop in the car. Exterior Photos. Adding a good exterior photo or two of your storefront will help prospective customers know they’re in the right place. Interior Photos. Add interior photos to showcase the look and feel of your business. Videos If you have a video that tells the story of your business, this a great place to put it on display. At Work Photos. Add pictures to the “At Work” section to show off your friendly staff helping customers. Team Photos. Add pictures to the “Team” section to introduce prospective customers to your team before they even step foot in the store.   Messaging  Not all customers want to make a phone call. These days, more and more customers would rather text or message you than talk on the phone. Google’s Messaging integration allows customers to text message you without making your mobile phone number public.   Reviews Being responsive to customer reviews is pivotal to Local SEO success. Whether it’s a simple “Thank You” when a customer leaves a positive review or jumping on a complaint to make it right, you need to be responsive. Connecting your Google My Business page to HOT!Content and enabling “Reputation Monitor” will help you stay [...]

By | 2018-11-02T15:04:20+00:00 November 2nd, 2018|Digital Marketing, Google My Business, Local SEO|

How to Claim Google My Business

30 years ago, you would have made sure your business was included in the local Yellow Pages. These days consumers don’t turn to a printed Yellow Pages book when they need something. They turn to a computer, tablet, or smartphone to find local businesses. More often than not Google is the data source behind a consumer’s search, so shouldn’t you be equally sure to create and claim an accurate Google listing for your business? The good news is Google allows you to create and claim your business listing for free through “Google My Business.” All you need to get started is an active Google account. If you don’t yet have a Google account, it’s easy to set one up here. And, don’t forget that we are here to help. Contact us if you would like us to help you through the process. Claiming Your Business Go to https://business.google.com/create and log into your Google account. Enter your business name in the search box. If your business is returned in the search results, click on it to claim it. If your business hasn’t already been claimed, you’ll be able to confirm the business information and claim it under your Google account. If your business has been claimed and verified by another Google account, you will need to request ownership which will automatically send an email to the current owner requesting that ownership be transferred to you. If your ownership request is approved, you’ll be notified by email and will then be able to manage the listing. If your ownership request is denied, you’ll be notified by email and may be eligible to appeal. If there is no response after 7 days, log back into your Google My Business account and look for the Claim or Verify option to claim the business under your account. If your business isn’t listed in the search results, click the “Create a business with this name” option and click “Next” Enter the official address for your business If your business serves a territory, select “I deliver goods and services to my customers.” Selecting this option will enable the option to “Hide my address” if your business doesn’t serve customers at a storefront. Click “Next” If you selected the delivery option, you’ll define your service area before proceeding to the next step. Now select a category for your business Click “Next” Now provide the phone number and website for your business Click “Next” to confirm your business information and finish the claiming process. Verifying Your Business Once your business is Created and Claimed, you’ll need to verify your business before it will appear in Google search & maps. Log into Google My Business with the Google account you used to claim your business. Click “Verify Now” for the location you’d like to verify. Depending on the type of business and information provided, you’ll have different verification options All businesses will have the verify by mail (postcard) option. To use this option, confirm your business address and request the [...]

By | 2018-11-12T16:08:54+00:00 November 2nd, 2018|Digital Marketing, Google My Business, Local SEO|

Why Should You Activate HOT!Content?

What do we mean by “activate?” “Introduce” HOT!Content to the pages and sites (including Google, Facebook, Yelp and more) that will be important to your LOCAL SEO success. We have done a lot of work developing solutions that will help you achieve LOCAL SEO success. But, until you connect HOT!Content to the pages and sites important to your LOCAL SEO, we can’t help! Consider this quick Q&A: Is it hard to connect pages? We have aggregated all of the connection pages in settings. Any complexity is really driven by the process each page or site has developed. But, of course, just contact us for help. Can I trust you? We are Engage121. We have been in business for over 20 years and we currently work with over 50,000 local businesses just like yours. We have never violated a client’s trust - and we never will. Promise. Is there any risk? None that we can imagine. You will always maintain complete control. HOT!Content will never publish or interact with any page or site without your express permission. And, we never ask for your login or password credentials. What are the benefits? We will provide you a range of services to help you achieve LOCAL SEO success, including (i) claiming your Google My Business, (ii) monitoring consumer reviews so you know to respond, and (ii) distributing local PR to the local media. Questions? Comments? We’re here to help: Email: support@engage121.com Facebook Messenger: @engage121

By | 2018-11-02T20:36:16+00:00 September 2nd, 2018|Local SEO, Reputation Monitor, Social Media|