What's different about LOCAL SEO? "What" and "where" – that's the difference between brand SEO and local SEO. For your franchise system's brand presence you want people to know what you do. But, your franchisees want people to find them locally – in other words, not only what they do, but equally importantly, where they do it! LOCAL SEO ensures your franchisees are where they need to be online. To be found locally, you need to cover all six factors that most impact LOCAL SEO. You can do it! Get a great start with HOT!Content. Or, our Digital Marketing Assistants can do it for you. Contact us and we'll be glad to review your options. Questions? Comments? We're here to help: Email: firstname.lastname@example.org Facebook Messenger: @engage121
We describe HOT!Content as much more than "content." It's the beginning of a journey towards LOCAL SEO success. And, if you are a local business, LOCAL SEO success is a very big deal! "SEO" means "search engine optimization," which simply describes whether, and how easily, your customers learn about you. Add "LOCAL" and we're talking about the many ways your customers not only learn about you, but also literally find their way to your place of business. No matter what business you are in, no matter who your customers are, they are online accessing information (and may be looking for you!) from a connected device, including a computer, but today, most probably a smart cell phone. Let's go into just a bit more detail: Most information is found through a search engine; the most well-known example is Google, so, of course, your business needs to be prominent on Google.NOTE: You definitely need a website that is structured correctly to work for you. Any questions or concerns, contact us. We can help! But, LOCAL SEO means much more than Google. And, that's because there are many other search engines that matter. Consider: Facebook, Yelp, Google Maps, Trip Advisor, YellowPages and many, many more sites all have search engines. And, your business needs to be prominent on all of them! And, once your business is found, you need to present a consistent, professional, up-to-date and compelling face to your customer. Your online presence is the equivalent of your 21st century business card. We can help you do this! Your business is being judged every day based on your online presence. Let's work together to make it shine. Questions? Comments? We're here to help: Email: email@example.com Facebook Messenger: @engage121
HOT!Content is a daily content email by industry, reputation monitoring and advertising. HOT!Content™ subscribers build a loyal community and leverage community goodwill to build their brand and grow their customer base. A recent Facebook study highlights the opportunity for local businesses to build brand awareness across communities: 46% of businesses surveyed say they maintain a close connection to the local community And, the feeling is mutual; 48% of people surveyed say they shop locally to support local businesses* Social media provides a convenient way for both businesses and consumers to connect and engage to create a dynamic community. Facebook recommends the following tactics: Create your online presence Post engaging and relevant content Interact with your customers online Two critical challenges local businesses face in building their online community are lack of time and lack of knowledge. We developed HOT!Content to overcome these two issues. Small business owners hear a lot about the potential of digital, but they don’t really understand how to use it and learning how isn’t high on their priority list. We knew we had to offer them something that they could use ‘out of the box,’ that would deliver immediate results without a significant investment in time or financial resources. With HOT!Content, busy local businesses build, engage and retain a community of customers and prospects with relevant content; reputation monitoring and targeted advertising services. HOT!Content subscribers receive a daily email with curated content by industry that contains five articles with images or videos that are ready to post to your social media pages; reputation monitoring that alerts you when your average rating or number of consumer reviews changes; and digital advertising services. We invite you to get started building your local business brand and community with HOT!Content. And, it is FREE. Click here to learn more! Please connect with us on Facebook, Instagram, Twitter, LinkedIn, Pinterest and Google+. Source: Facebook, www.facebook.com/iq/articles/how-local-businesses-forge-connections-that-build-brands/
We are thrilled to announce over 50,000 local businesses now subscribe to HOT!Content™. HOT!Content enables businesses to engage, build and retain a community of customers and prospects with relevant content; reputation monitoring and digital advertising. “We are excited to have reached this milestone,” said Kurt Strumpf, COO, “but we’re even more excited about the recent explosive growth of our subscribers. In the past year alone, our base has doubled – a trend that we expect will continue.” HOT!Content subscribers receive a daily email with curated content by industry; reputation monitoring and digital advertising services. With HOT!Content, businesses experience how to build a loyal community and leverage that goodwill to grow their customer base. “Small business owners were hearing a lot about the potential of digital, but they didn’t really understand how to use it and learning how wasn’t high on their priority list,” said Strumpf. “We knew we had to offer them something that they could use ‘out of the box,’ that would deliver immediate results.” Andy Anderson, President of FASTSIGNS in Rochester, Minnesota sums up the enthusiasm subscribers have for the service: “Engage121 solutions keep my business active and current with engaging posts. And a lot of people are reached. It is definitely working. I love it!” “As our users’ confidence grows utilizing HOT!Content, so does their willingness to explore our paid digital marketing management and advertising subscription services, like our Digital Marketing Assistant solution,” says Strumpf. “It’s a mutually beneficial approach that helps keep both our clients and our company on the leading edge of this ever-evolving technology.” Our digital marketing solutions are designed specifically for the more than 25 million small businesses in the U.S. and Canada; including both franchised and independent local businesses in the real estate, financial and professional services, early education, direct selling, retail, restaurant, fitness, beauty sales, and home services industries, among others. And our services seamlessly integrate with social media sites like Facebook, Twitter, Pinterest, Instagram, LinkedIn, Google+ and YouTube, as well as consumer review sites like Facebook, Google, Yelp and Zillow. We invite you to click here to learn more about HOT!Content. Please connect with us on Facebook, Instagram, Twitter, LinkedIn, Pinterest and Google+.