TRENDING: Move Your Business Online Today
Google Shopping: 5 Tips for Retailers Looking to Move Local Inventory
Google Shopping can be huge for retailers that manage several storefront with their own inventory. Here’s what you need to know to get started.
Franchisee Compliance: How Unified Branding Can Help
When non-compliant franchisees harm your brand, turn to a unified branding campaign to align your messaging, engage and reconnect with your customers.
How to Assess Your Digital Competition When Entering New Markets
Knowing how to analyze and track your digital competition is essential if you want to establish yourself in a new market.
Emotion Appeals: Why Storytelling is Important for Local Businesses, Too
Storytelling offers a way for your business to stand out, increase sales and connect with your audience like never before.
Omni-Channel Marketing for Local Retailers: Why Google Shopping Is the Answer
An omni-channel experience is essential in today’s retail world. Incorporating Google Shopping into that strategy isn’t optional either.
Turning Online Traffic Into Foot Traffic: A Guide for Local Businesses
Your store’s online and offline channels don’t have to be siloed. Here’s how you can turn website traffic into foot traffic.
Consistency Is Key: A Messaging Guide for Multi-Location Business
Don’t dilute your brand to try and please everyone. Consistent multi-location messaging is one of the most powerful marketing tools at your disposal.
E-Commerce KPIs: Taking the Guesswork Out of Doing Business Online
Starting to sell product through your own website? Here are the e-commerce kpis you need to focus on, track and respond to.
Signup Funnel: A Guide For Local Businesses That Sell Memberships
Don’t let your web traffic go to waste. Implement an effective signup funnel to help turn site visitors into long term customers.
Franchise Branding: Test Your Message Before Rolling It Out Fully
Testing your franchise branding is crucial if you want to nail your messaging, keep franchisees happy and ensure compliance.
How Social Media Supports a Local Business’s Digital Marketing Strategy
For your social media marketing to be truly effective, all of your digital channels need to work together, not separately.
How to Handle Negative Reviews: A 5-Step Strategy for Success
Don’t let a string of negative reviews impact your business. Here is a five step strategy to turn those negatives into a positive.
How Local Businesses Can Use Google Shopping to Compete With Big Retailers
It's an exciting time to be a local business owner. Thanks to the internet, retailers are now able to reach [...]
The ROI of Your LOCAL SEO
All marketing – LOCAL SEO included! – must be evaluated with specific reference to the metrics that drive revenue. This [...]
Did You Know? Organic Search and Local Search Are Related.
With help from an agency like Will Power Marketing, you can make organic and local search work together to get [...]
Get Smart About Google’s Knowledge Panel
Consumers search, a lot and fast! In this age of fleeting attention and fierce competition, companies often get help to [...]
Is Google The New Homepage for Local Businesses?
Consumers are searching online more than ever before. But local businesses may actually be seeing less web traffic. How is [...]
If Your Focus is Local, It’s Not Just About Google Anymore
Every business needs to know the importance of growing an online presence. For example, 1stOnTheList.com SEO services will help you [...]
6 Ways to Power Your LOCAL Search Results
Increase Visibility, Get Found and Drive Sales SEO should be a huge focus for your business. You should be looking [...]
A HOT!Content Quick Start Guide
HOT!Content is certainly a lot more than a daily collection of articles. There's a lot you will learn over time, [...]