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The ROI of Your LOCAL SEO

All marketing – LOCAL SEO included! – must be evaluated with specific reference to the metrics that drive revenue. This is why it's best to consider getting someone like the Magento SEO Agency to look at your site and explain how you can improve it. These sites will be trained in digital optimization to get as many people to visit your website as possible. This also includes adapting to their knowledge on UX optimization as this is important to attracting a desired target audience. If you are a retailer or restaurant, LOCAL SEO should increase the foot traffic passing through your front door. And achieving this is possible with the help of The best service catering to the SEO of your website in the region. And, if you are a service business, leads or appointments probably matter the most. Regardless of the right metric for your business, we must be able to draw a straight line between LOCAL SEO expenditures and revenue. Some marketing agencies similar to Avidon Marketing Group may be able to draw this parallel for your business. Consider that The US Small Business Administration and SCORE* recognize the very direct relationship between online success and revenue: 76% of local web searches result in a visit to a related business within a day – and 28% of those visits result in a purchase Your business needs to be prominently represented in those local web searches, which can be highly possible with the aid of SEO experts like SirLinksalot. LOCAL SEO describes the tactics that digital marketers use to put your business information in front of consumers when they are in the process of making purchase decisions. We discuss these tactics, prescribed by Google, in our recent blog post. Part of the seo strategy is to add in a sensible digital advertising campaign to gain a leg up over the competition and you have all the ingredients needed to achieving the customer metrics that drive revenue for your business. All that's left to complete the recipe is the ability to measure results and continuously refine your tactics. However, while many small businesses have made the decision to commit resources to digital marketing and LOCAL SEO, few have baked in success by implementing reliable measurement capabilities. Your local seo agency in Toronto (or wherever you're based) is here to help you with this. Restaurant and Retail: Engage121 has partnered with solution providers that measure foot traffic so we can provide a fully integrated program. Service businesses: Engage121 develops and manages custom landing pages that measure leads, conversions and bookings. Online retailers and E-commerce: Engage121's end-to-end Google shopping facility puts local business on par with the largest e-tailers. And, integrating measurement and digital marketing does far more than validate the marketing expense: Achieve data-driven insights into the messages that motivate your consumers; Take advantage of the ability to continually refine your marketing to achieve optimal results; Manage your inventory with the knowledge of which programs are driving traffic; and more that [...]

By Lucy Victor| 2021-03-05T14:07:56+00:00 May 13th, 2019|Content Marketing, Digital Advertising, Digital Marketing, Local Business, Social Media|

Is Google The New Homepage for Local Businesses?

Consumers are searching online more than ever before. But local businesses may actually be seeing less web traffic. How is this possible? "Local search" often starts with Google and there are now numerous ways for consumers to find all the information they need right on Google's first search results page. By taking the time to view this chad kimball google maps course, you will be able to see firsthand how making the most of Google and its accompanying resources (Google Maps and Google My Business) can help to grow your business by increasing your online presence, as well as earning more money in the process. What could be better? Google even allows consumers to interact with a local business – all without ever going to a website! Array Digital law firm marketing agency says that this is all enabled by Google My Business listings that are becoming an increasingly vital component in creating online marketing success and attracting new customers. Numerous businesses are now enrolling in a gmb mastery academy to improve their online tactics and remain competitive. In fact, a new MOZ report found that 64% of local business marketers agree that Google is becoming the new "homepage" for local businesses. Most small businesses get IT support to set up their Google My Business. Outsourcing IT requirements also benefits them with cybersecurity and cloud services, which are essential for online business profiles. Search used to be all about getting a click on your website. Now, it's also about getting a click to a Google My Business listing. Websites are still important, but following this Google My Business Checklist and keeping your Google My Business & Knowledge Panel up to date is no longer just nice, it's absolutely necessary. If you don't, you're missing a huge opportunity to promote your business. What is the Knowledge Panel? When a consumer conducts a search for a particular business, Google provide the most relevant results as well a box on the right side of the page that is called the Knowledge Panel. The Knowledge Panel for that business includes directions, phone numbers, hours of operation, and more. Knowledge Panels show up in roughly 40% of searches and are especially crucial for providing consumers actionable results not requiring any additional clicks. You can keep your Knowledge Panel information relevant and up-to-date by first claiming, then verifying, your Google My Business profile. Google My Business is a free, easy to use listing that determines what appears on the Knowledge Panel. This will ensure that your customers can find and contact you, in addition to providing an overview of your products or services. Perhaps most importantly, the Knowledge Panel aggregates consumer reviews, making your online reputation readily available to all consumes. Managing your Google My Business listing, and Knowledge Panel, has become indispensable to online marketing success, as well as putting your business in the best position to get found. Social media marketing, in its turn, helps to connect with customers, generate awareness, and increase sales. [...]

By Lucy Victor| 2021-01-12T13:32:56+00:00 February 11th, 2019|Content Marketing, Digital Advertising, Digital Marketing, Local Business, Social Media|

If Your Focus is Local, It’s Not Just About Google Anymore

Every business needs to know the importance of growing an online presence. For example, 1stOnTheList.com SEO services will help you reach high rankings on Google so more people will be able to find your business online. The higher you rank, the more of an audience you will be able to reach. On top of this, today's consumers are more empowered than ever before, researching products and services in a multitude of ways -- and smart local marketers are there at every touchpoint. While it's true that search will always be at the heart of local marketing, it isn't just about Google. Take for example the website of Gladiator Business, a good example of a website that utilizes the power of SEO. Think about it: With most local businesses laser-focused on Google, it can be hard to stand out. The ability to embrace other opportunities and diversify your local marketing mix with online and offline strategies like making custom enamel pins can be a game changer for your business in 2019 and beyond. That's why more and more savvy local marketers have broadened their scope significantly, with a new focus on other platforms including social, directories, and online reviews. Hey, I believe I've seen an uprise in businesses using sticker printing services and other physical marketing methods, and placing these stickers or materials in local shop windows, bars, and pubs - businesses are really still trying to get their presence known any way they can again. And with competition fiercer than ever, there's no better time than now to leverage a cohesive, versatile local marketing strategy that gets you in front of the right consumers with the right messaging at the right time. Let's talk about what that looks like: Other Search Engines: When consumers are in the market for a product or service, they research on their phones, tablets or desktops. These searches take place on various engines, including Google, Safari, Bing, Yelp, Apple Maps, TripAdvisor, YellowPages and many more sites. In order to meet consumers anywhere and everywhere they're looking, your business needs to be prominent on all of them by using ethical link building done by SEO experts. Consumer review sites: Reviews are very much a ranking factor and send a strong signal to search engines and potential customers that you are a trusted, quality business. That's why it makes good sense to be active on key consumer review sites. And once you get reviews, responding to them promptly is an essential component of careful reputation management. No reviews? No problem! Contact us for quick tips on how to build a solid base. Online Directories: Up to date directory listings are crucial, so be sure that your contact information, phone, website URL and company details are current and correct across all business directories. Not only does this matter to major search engines, it's an important way to build brand awareness and establish local consumer trust. Social Media: You simply can't do local marketing without social. Social media has [...]

By Lucy Victor| 2021-06-01T23:39:22+00:00 January 29th, 2019|Content Marketing, Digital Advertising, Digital Marketing, Local Business, Social Media|

6 Ways to Power Your LOCAL Search Results

Increase Visibility, Get Found and Drive Sales SEO should be a huge focus for your business. You should be looking at improving on-page SEO, looking at these essential web scraping proxy providers to get an upper hand on your competitors, and slowly building your presence online, especially locally. Why? Because when people are in the market for a product or service, they search. They're already in the mood to buy; all you need to do is stand out, and for this you can uses the services from SEO Boise. And you will stand out – if you add six simple but powerful local search strategies to your small business marketing mix. It's a fact: 46% of all Google searches seek local information. What's more, "near me" searches have grown 130% year-over-year since 2015, translating into a whopping 34-fold increase* in single local search queries. That's a big deal! These stats mean that now, more than ever before, local search engine optimization (LOCAL SEO) presents significant growth opportunities for every small business. Not only is LOCAL SEO an especially effective way to generate visibility, but according to this source, it also helps you boost site traffic, increase engagement and drive sales. There has never been a better time to boost your businesses LOCAL SEO. The best way to do that is by getting some help, so search for Boston SEO to find one of the first SEO companies in existence to see how they could help. What is LOCAL SEO? Like traditional SEO, LOCAL SEO focuses on content, backlinks, keywords and website activity. But that's just the tip of the iceberg. What sets LOCAL SEO apart is the way it leverages the geographical component. While traditional SEO concentrates on the "What" of your business (your product or service) LOCAL SEO also prioritizes the "Where" – further refining search to meet the demands of today's connected consumers. Which makes sense - say you own an independent shop in the North West of England, you'd want to hire an SEO from Cumbria who knows a bit about the local area so can really hone in on where the links can be made. By combining What + Where, LOCAL SEO optimizes your online presence and puts your business in a position to show up in local searches and meet potential customers right when they're looking for you. When you want to rank use Minneapolis SEO company Romain Berg, to understand and implement the six key components that help you power LOCAL SEO: Google My Business: This free, easy to use listing helps you manage what appears on the right side of the page when customers search for your business on Google, including your business name, address, phone number and reviews. Website Backlinks: When other web pages - including review sites and social business pages – include links back to your website, it strengthens your relevance. Search engines take the number of backlinks into account when they rank websites in search results; the more backlinks [...]

By Lucy Victor| 2020-11-03T07:32:56+00:00 January 15th, 2019|Content Marketing, Digital Advertising, Digital Marketing, Local Business, Social Media|

A HOT!Content Quick Start Guide

HOT!Content is certainly a lot more than a daily collection of articles. There's a lot you will learn over time, so here's a Quick Start Guide that will help you get the most from HOT!Content right away: Activate. Your first step is to "introduce" or enable HOT!Content to work with the pages and sites (including Google, Facebook, Yelp and more) that will be important to your LOCAL SEO success. There are these SEO Driven Web Services that'd be able to help you give you that kick-start you'd need. You will always maintain complete control - HOT!Content will never publish or interact with these sites without your express permission. Claim Google My Business. You will be able to "claim" your Google My Business ("GMB") page once you activate in Step 1. It's so important to your LOCAL SEO that it merits its own step! Claiming your GMB requires a bit of know-how. So, again, don't hesitate to contact us for help. Post. LOCAL SEO in a nutshell means getting found online by your customers and prospects - no matter where they are looking. Publishing content of interest increases the likelihood that you will be found. Think of posting as investing in your online presence. Marketing experts recommend posting 5x/week! Get started here or simply by clicking on "POST" in your HOT!Content email. Respond to your consumers. LOCAL SEO values reviews highly and HOT!Content's Reputation Monitor captures all consumer reviews posted by customers of your business. Be sure to respond to each review, even if it's just a "thank you." No reviews? Get in touch with us and we'll explain how to encourage people to say nice things about you online. Promote your business. HOT!Content is a great way to target ads at just the people you want to meet. Let us help you build a campaign that will achieve your objectives, within your budget. Questions? Comments? We're here to help: Email: support@engage121.com Facebook Messenger: @engage121

By Lucy Victor| 2019-11-08T09:12:02+00:00 November 12th, 2018|Content Marketing, Digital Advertising, Digital Marketing, Google My Business, Local Business, Local PR, Local SEO, Reputation Monitor, Social Media|

HOT!Content is DIY

HOT!Content is a comprehensive solution for local businesses; but not all local businesses! HOT!Content only makes sense for those businesses that can afford the time and effort to do-it-yourself. And, no one should underestimate that cost! Since you have not (yet) activated your HOT!Content subscription, we are thinking you may be one of the many local businesses that need an expert to manage your LOCAL SEO for you. We would like to introduce our Digital Marketing Assistant to you. A couple of quick comments: You will enjoy your own dedicated Assistant to work with you - personally. Your Digital Marketing Assistant is comprehensive and will expertly manage all 6 primary elements in developing your LOCAL SEO success. The use of the best marketing tools from the complex sentence generator - seo tools centre. We manage LOCAL SEO for more than a thousand local businesses. One of our Assistants knows and understands your industry, and your business. There are components of LOCAL SEO success that are only available to our Digital Marketing Assistants. Make sure you are doing all you can to achieve success by exploring our full service solution. It's affordable! Unlike other digital marketing services you may have heard about, we know local business and we understand your budget. Your best next step is to request a LOCAL SEO Assessment. It's no cost, only takes about 30 minutes, and we promise, you will learn a lot! Questions? Comments? We're here to help: Email: support@engage121.com Facebook Messenger: @engage121

By Lucy Victor| 2020-11-17T18:20:25+00:00 November 12th, 2018|Content Marketing, Digital Advertising, Digital Marketing, Google My Business, Local Business, Local PR, Local SEO, Reputation Monitor, Social Media|

How Are You Doing?

You have been working hard on improving your LOCAL SEO. Are you interested in an objective analysis of what progress you are making? Engage121's LOCAL SEO Assessment can help. An Assessment can be completed in less than 1/2 hour and will cover all key elements contributing to your LOCAL SEO, including: Google My Business Website Links Online Content Directory Listings Consumer Reviews Social Activity Are you just getting started working on your LOCAL SEO and want to develop a baseline understanding of your current situation? Or, have you been diligently pursuing LOCAL SEO success and want to evaluate your progress? A LOCAL SEO Assessment is quick, and there is no obligation of any kind. And, we will provide you a follow-up report at no cost. Request a LOCAL SEO Assessment here. Questions? Comments? We're here to help: Email: support@engage121.com Facebook Messenger: @engage121

By Lucy Victor| 2018-11-12T15:42:50+00:00 November 12th, 2018|Content Marketing, Digital Advertising, Digital Marketing, Google My Business, Local Business, Local PR, Local SEO, Reputation Monitor, Social Media|

How Is Your LOCAL SEO?

According to Melbourne SEO services, LOCAL SEO is the ability of a business to be found online. It's important! And, for a business focused on a local market, LOCAL SEO success means a lot more than just being on Google. Businesses need to show that they can connect with the customers that are visiting their website, for example, a restaurant will still need an online presence so they can advertise what they are bringing to the table (pardon the pun). Taking a look at a Restaurant Website Design Company to help with their SEO and how their page is laid out can promote them in the way that they need to make an impact. So, how are you doing? First, do you have a website - and, is your website structured correctly to work for you? If you have any questions or concerns, contact us. We can help. Next step, consider the following questions: Is your business "claimed" on all the relevant search engines (Google, Facebook, Bing, Yahoo! and more)? Are your "backlinks" correct on all the online business directories (YellowPages, Zillow, Foursquare)? If it isn't, then consider getting help from a reputable link building agency like Freshlinks. You can see Freshlinks backlink pricing at their website. Are you utilizing content strategically (on GoogleMyBusiness and social sites like Facebook? Creating and posting PR and newsletters? Encouraging consumer reviews?) This may seem obvious, but is your contact information current and have Privacy protected search engine which is an import factor with the major search engines! Have your customers mentioned you positively and prominently on the consumer review sites most relevant in your industry (Yelp, Trip Advisor, Google, Facebook)? Are your social sites (Facebook, Twitter, LinkedIn) active and up-to-date? Your Engage121 Team offers a no cost, no obligation LOCAL SEO Assessment that will provide you an objective view of your online presence - and some of our ideas for improvement. To know more regarding SEO learn more about Mark Luckenbaugh. Questions? Comments? We're here to help: Email: support@engage121.com Facebook Messenger: @engage121

By Lucy Victor| 2021-09-01T08:23:52+00:00 November 12th, 2018|Content Marketing, Digital Advertising, Digital Marketing, Google My Business, Local Business, Local PR, Local SEO, Reputation Monitor, Social Media|

What’s Different About LOCAL SEO?

What's different about LOCAL SEO? "What" and "where" – that's the difference between brand SEO and local SEO. For your franchise system's brand presence you want people to know what you do. But, your franchisees want people to find them locally – in other words, not only what they do, but equally importantly, where they do it! LOCAL SEO ensures your franchisees are where they need to be online. To be found locally, you need to cover all six factors that most impact LOCAL SEO. You can do it! Get a great start with HOT!Content. Or, our Digital Marketing Assistants can do it for you. Contact us and we'll be glad to review your options. Questions? Comments? We're here to help: Email: support@engage121.com Facebook Messenger: @engage121

By Lucy Victor| 2018-11-12T15:28:02+00:00 November 12th, 2018|Content Marketing, Digital Advertising, Digital Marketing, Google My Business, Local Business, Local PR, Local SEO, Reputation Monitor, Social Media|

What is LOCAL SEO?

We describe HOT!Content as much more than "content." It's the beginning of a journey towards LOCAL SEO success. And, if you are a local business, LOCAL SEO success is a very big deal! "SEO" stands for Search Engine Optimization, which simply describes whether, and how easily, your customers learn about you. Add "LOCAL" and we're talking about the many ways your customers not only learn about you, but also literally find their way to your place of business. No matter what business you are in, no matter who your customers are, they are online accessing information (and may be looking for you!) from a connected device, including a computer, but today, most probably a smart cell phone, which is why you need to make sure that your online presence is better than that of your competitors. This is where a whole host of companies, like this SEO Reseller, can come in handy for your business. For example, if you are the owner of an HVAC company and have found that you're not getting as many customers as you'd like to have, it could mean that there is a problem with your website and your search engine optimization in particular. When this happens, getting in touch with an industry-based SEO company that specializes in HVAC marketing could be the way forward, as they will be able to incorporate specific tools into your website that can help to drive you forward. Of course, there are plenty of other things you need to focus on too, especially when everything is done via mobile phones and tablets in this day and age. Let's go into just a bit more detail: Most information is found through a search engine; the most well-known example is Google, so, of course, your business needs to be prominent on Google. NOTE: You definitely need a website that is structured correctly to work for you. Any questions or concerns, contact us. We can help! But, LOCAL SEO, services of which are provided at Schure Consulting, means much more than Google. And, that's because there are many other search engines that matter. Consider: Facebook, Yelp, Google Maps, Trip Advisor, YellowPages and many, many more sites all have search engines. And, your business needs to be prominent on all of them! And, once your business is found, you need to present a consistent, professional, up-to-date and compelling face to your customer. Your online presence is the equivalent of your 21st century business card. While the traditional business card, printed by a company like Kaizen Print, still has its place, updating your companies online presence is the way forward. We can help you do this! Your business is being judged every day based on your online presence. If you're looking into an SEO company that will help your page get more leads, check out SEO Chester. Let's work together to make it shine. Questions? Comments? We're here to help: Email: support@engage121.com Facebook Messenger: @engage121

By Lucy Victor| 2020-10-28T05:09:20+00:00 November 12th, 2018|Content Marketing, Digital Advertising, Digital Marketing, Google My Business, Local Business, Local PR, Local SEO, Reputation Monitor, Social Media|