Tag: SEO

  • Part 3: Measuring Your Retargeting Campaign’s Success

    Part 3: Measuring Your Retargeting Campaign’s Success

    Measuring the success of your retargeting ads is essential to assessing their impact and making data-driven optimizations. In the third installment of our blog series about retargeting ads, we will explore key metrics and strategies that can help you effectively measure your retargeting ads’ success. If you haven’t already please read Part 1: What is…

  • Part 2: Creating a Successful Retargeting Ad

    Part 2: Creating a Successful Retargeting Ad

    In this next post, we will go in-depth into the key components of setting up a successful retargeting ad. Let’s dive in!

  • Part 1: What is a Retargeting Ad?

    Part 1: What is a Retargeting Ad?

    What is a Retargeting Ad? A retargeting ad is an online advertisement that shows up to people who have visited a website or shown interest in a product. It uses technology to follow their online activities and display relevant ads on different websites. The goal is to remind them of what they were interested in…

  • A HOT!Content Quick Start Guide

    A HOT!Content Quick Start Guide

    HOT!Content is certainly a lot more than a daily collection of articles. There’s a lot you will learn over time, so here’s a Quick Start Guide that will help you get the most from HOT!Content right away: Connect. Your first step is to enable HOT!Content to work with your social pages.  This simple process allows…

  • What is LOCAL SEO?

    What is LOCAL SEO?

    We describe HOT!Content as much more than “content.” It’s the beginning of a journey towards LOCAL SEO success. And, if you are a local business, LOCAL SEO success is a very big deal! “SEO” stands for Search Engine Optimization, which simply describes whether, and how easily, your customers learn about you. Add “LOCAL” and we’re…