Facebook recently announced that their community has reached 2 billion monthly users. Most importantly, among these 2 billion are no doubt each and every one of your customers!
As we know you will agree – your business needs a Facebook Business Page to reach these customers. Facebook Business Pages have features designed specifically to help your business connect with people and cost-effectively advertise your company.
A Facebook Business page is essentially a new channel to reach not only existing customers, but also prospective customers. And it’s free.
With your Facebook Business page you can professionally represent your business and reap these 7 benefits:
- Get found – easily: Facebook has a built-in search engine that many consumers use to research companies they want to do business with. And, equally important, Google indexes your Facebook Business Page so you will be more easily found on Google, too.
- You’re going places: When you set up a Business Page, you officially become a “place” to which people can check-in and mention – both are great for local, social awareness.
- Advertising power: Only Business Pages may place ads on Facebook. And with customized website ads, you can drive new leads to your website at rates that many local businesses find very attractive.
- App functionality: Business Pages can utilize apps which allow you to create custom tabs, forms, polls and surveys. These types of posts encourage people to respond and connect with your business.
- Social validation: The strongest credibility you can achieve is a written testimonial. Facebook allows customers to write reviews – right on your page. Generating this “social proof” should be an important piece of your marketing plan.
- Scheduling: You can schedule posts on a page, which allows you to periodically plan your posts thoughtfully, based on events that you know will be happening.
- Become a detective: Facebook’s “Insights” provide measurements of activity on your page, so you will learn what topics, products and ideas are of interest to your customers and prospects.
Facebook has created a robust tool to help you professionally grow your business; take advantage of a Facebook Business Page!
If you’d like help creating your Facebook Business Page, our dedicated social media specialists can help you jump start your social media success today. Click here to learn more.