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3 Social Media Questions Every Real Estate Professional Should be Able to Answer

By | 2018-05-07T12:56:14+00:00 February 8th, 2016|Uncategorized|

1. How often should you post content on your social media sites?

This is a question we get all the time.  Some businesses post 4 times a day, others post once a week, and some post monthly.

What do you think is the correct answer?

  1. once a week
  2. every day
  3. once a month
  4. other

If you selected “D” you’d be correct.  5 times a week is the best practice for small businesses (that includes real estate brokers and agents) according to our Engage121 research.

2. What’s the biggest impediment to posting regularly?

  1. lack of writing skills
  2. lack of time
  3. lack of content

According to a recent RISMedia survey “B” was the winner with 45% of real estate offices saying they just didn’t have enough time.  31% admitted they didn’t have the skill and 15% said they didn’t have the content.  32% admitted they needed to post more frequently.

3. How do you define great content?

  1. entertaining
  2. industry focused
  3. timely
  4. broadly relevant
  5. all of the above

I’m betting everyone answered “E”.  This answer was pretty obvious.  What is NOT obvious, however, is how to find content that meets all of these criteria.

The easy (and fast, and inexpensive) answer is Engage121’s Social Media Assistant that gives you:

✓ Engaging, curated, regular content

✓ Full-service social media management

✓ Best-in-class social media advertising

We create social media success for over 10,000 small businesses and we’d love to do the same for yours!

Click here for more information or reach out to us at 888.607.9655.



Infographics courtesy of RISMedia