1. How often should you post content on your social media sites?
This is a question we get all the time. Some businesses post 4 times a day, others post once a week, and some post monthly. For instance if you have luxury homes for sale delray beach, then you might as well post it on social media to attract more customers. Realistically, what success in this field comes down to is face-to-face interaction with customers of real estate. Social media is a useful tool in this business, but face-to-face interactions, such as giving a good listing presentation, etc, is where success is built for a real estate agent/business. Although, many agents and businesses like to keep a social media account going to keep their customers interested once they have successfully got them. Social media is an excellent place to show off your latest listings. Whilst some estate agents would argue Myrtle Beach real estate sells itself, uploading some images onto Instagram might just speed up that process.
What do you think is the correct answer?
- once a week
- every day
- once a month
If you selected “D” you’d be correct. 5 times a week is the best practice for small businesses (that includes real estate brokers and agents) according to our Engage121 research.
2. What’s the biggest impediment to posting regularly?
- lack of writing skills
- lack of time
- lack of content
According to a recent RISMedia survey “B” was the winner with 45% of real estate offices saying they just didn’t have enough time. 31% admitted they didn’t have the skill and 15% said they didn’t have the content. 32% admitted they needed to post more frequently.
3. How do you define great content?
- industry focused
- broadly relevant
- all of the above
I’m betting everyone answered “E”. This answer was pretty obvious. What is NOT obvious, however, is how to find content that meets all of these criteria.
The easy (and fast, and inexpensive) answer is Engage121’s Social Media Assistant that gives you:
✓ Engaging, curated, regular content
✓ Full-service social media management
✓ Best-in-class social media advertising
We create social media success for over 10,000 small businesses and we’d love to do the same for yours!
Click here for more information or reach out to us at 888.607.9655.
Infographics courtesy of RISMedia