Can I Use My Personal Facebook Profile For My Business?
Business owners and independent sales professionals often ask us, "Can I use my personal Facebook profile for my business?" According to Andy Defrancesco, business Facebook pages have functionality that was built specifically to help you grow a fan base and to efficiently and cost-effectively advertise your company. Why to Not Use Your Personal Facebook Profile for Business You need a business page for Facebook. I know. It sounds like another thing on the small business person's never-ending list of "things to do." But before we get into some of the drastic differences, maybe not apparent at first glance, let's talk about a couple of basics. It's a Facebook Violation It's a violation of the Facebook Terms to use your personal account to represent something other than yourself (ex: your business), and you could permanently lose access to your account if you don't convert it to a Business Page. Drawing attention to your business in a negative way by violating rules is also not something you will want to do in general as a business owner. When (or if) you come to close down your business, for example, you choose to Dissolve a California LLC, it is important that you've followed guidelines and laws throughout your ownership in order to successfully close the business. Furthermore, if you have linked your personal accounts to your business, which is now closed, this could cause further confusion for previous customers or potentially new customers looking for a service. Do You Really Want Business Friends? Facebook is a place to be social with "friends." Do you really want prospects and clients knowing about your holiday celebrations, kids' first day of school, or that you enjoyed the rock concert last night? This potential encroaching on your personal life is why some businesses, particularly small and/or virtual businesses, might consider getting a business mail forwarding address so they don't have to give out their personal address for correspondence. A Test: Would You Like Your Own TV Channel? How would you respond if I told you that I'm going to give you your own radio or television station, completely dedicated to your business? Would you shrug your figurative shoulders and say, "Nah. I don't have time to talk to people who want to watch my channel. I already have my own world where I talk to everybody I know." Sounds a little... unenlightened, doesn't it? Of course, you wouldn't respond that way. Because the prospect of a radio or TV channel would mean that people you don't know would be watching and learning about your offers! You'd be crazy to pass that up, right? New prospects. New leads. New business. A Facebook page for your business is essentially a new channel to reach not only existing customers, but also prospective customers. And to allow them to tell each other how great your business is. And it's free. You can even look at setting up a sip trunking VOIP system so your customers can contact you, especially if your business [...]