We love when we spot “customers being super” with social media. So, let’s take a few minutes to celebrate excellent social media efforts of a few who are unique.
Plato’s Closet in Chicago
First up is a Chicago presence of the hip resale franchise. Downright picky about what they’ll purchase to resell, their groovy vibe makes us all want to buy used clothes, especially with their impressive social media presence.
A TON OF FANS
Three locations in Chicago team up behind one Facebook business page. Together, these stores have garnered over 10,000 fans, an impressive number for any small business.
When you land at their Facebook page, the first thing you notice is a prominent “Watch Video” button. Clicking the button launches an educational video that explains how it works to sell your clothes to them.
PRODUCT IS FRONT AND CENTER
Plato’s Closet in Chicago also does a spectacular job of putting their products on their stream. Why pay for stock photos when you can use photos of items right under your nose?
The mix of content is interesting, informative and educational. Their topics include being beautiful & healthy, seasonal trends, and notes from the staff – all topics which they believe their target customer finds interesting.
To make their life a little easier, they’ve also linked up their Instagram account to post automatically to their Facebook page -leaving no post unposted!
TO DO FOR YOU
- Continue to work on building fans. (Request a complimentary help session here.)
- Use your camera to build photography of your product. Simple is acceptable.
- Mix up your content. If you haven’t subscribed to free HOT!Content™, that sends you daily free content for your industry to share, get it here.
- Connect other social channels if you can.
FASTSIGNS (Rochester, MN)
If clothing sales is not up your alley, check out FASTSIGNS in Rochester, MN, who sells primarily to small businesses.
BEHIND THE SCENES
These gentlemen make the sign business seem fun. The first video that I came across was a short 10-second video showing how you can be a little “creative” when making signs for sign spinners.
This business has some very nice Facebook reviews. The wonderful thing about Facebook reviews is that since you can see who posted the review, these reviews present a more authentic feel to your visitors, than reviews that you report about your own business.
GET IN FRONT OF THE CAMERA
It may be uncomfortable at first, but put your own smiling face in front of that camera. Remember, people ultimately do business with people. Make yourself familiar and welcoming by not being camera-shy. Here is a great example.
SHOW OFF YOUR CUSTOMERS
Nothing illustrates your success, like the success of your customers. Who can you show off on your Facebook page?
TO DO FOR YOU
- Think of things that are unique to your business that readers may enjoy knowing.
- Ask customers for reviews.
- Get into the photos.
- Find customers who you can highlight on your page.
The key to a great Facebook page is to know your “regular” reader. Who are they? What do they like? What vernacular works for them? What worries them? What are their “hot topics?”
Answer these questions for your business and you’ll get a great jump start on determining how to populate your page with interesting and relevant content.