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Which Social Platforms Are Driving the Most Shoppers to E-Commerce Sites?

By | 2018-05-07T12:56:30+00:00 October 15th, 2015|Uncategorized|

E-Commerce

Facebook is the clear winner at 67%. No surprise, considering that there are now over 1.6 billion people on the platform.

Pinterest, however, is another powerful platform especially in the beauty, art, home, garden and food categories.

Instagram, no doubt, will be nipping on Pinterest’s heels soon now that they started rolling out their advertising on September 9th of this year. Analysts at Kenshoo, a marketing software company, report that Instagram users are 2.5 times more likely to click on ads than other social platforms. This fact, coupled with Instagram’s integration with Facebook, make this a powerhouse combination.

Ready to put Instagram to use for your business? Reach out to us at 888.609.9655 or email us at Sales@Engage121.com and one of our social media specialists will be in touch.