Not surprisingly, Facebook continues to be the top referrer for retailers. Plus, Facebook traffic is more likely to convert into sales over all other social channels.
These findings come from the latest Adobe Digital Media Index (ADMI) release. The ADMI also found that Facebook’s average revenue per visitor (RPV)* is double that of Twitter and 1.5 times more than from Pinterest.
Facebook’s average RVP in Q3 was $1.24 – that’s a 7% increase measured year over year. And while social is a relatively small referral source for retailers, it’s growing. Fast.
Social shopping accounted for $3.3 billion of the top 500 retailers’ sales and that’s an increase of 26% over 2013 levels according to the Internet Retailers Social Media 500. That’s great growth compared to the overall average e-commerce growth rate of 16%.
This is all great news for social e-commerce. It should be even more interesting in Q4 as Instagram’s ad program takes off!
Want to learn more about how you can (and should) incorporate social commerce into your business marketing arsenal? Reach out to us at Sales@Engage121.com and a social media specialist will be in touch!