An omni-channel experience is essential in today’s retail world. Incorporating Google Shopping into that strategy isn’t optional either.
Your store’s online and offline channels don’t have to be siloed. Here’s how you can turn website traffic into foot traffic.
Don’t dilute your brand to try and please everyone. Consistent multi-location messaging is one of the most powerful marketing tools at your disposal.
Starting to sell product through your own website? Here are the e-commerce kpis you need to focus on, track and respond to.
Don’t let your web traffic go to waste. Implement an effective signup funnel to help turn site visitors into long term customers.
Don’t let a string of negative reviews impact your business. Here is a five step strategy to turn those negatives into a positive.
All marketing – LOCAL SEO included! – must be evaluated with specific reference to the metrics that drive revenue. This is why it's best to consider getting an seo agency in Toronto (or wherever you're based) to look at your site and explain how you can improve it. If you are a retailer or restaurant, LOCAL SEO should increase the foot traffic passing through your front door. And achieving this is possible with the help of The best service catering to the SEO of your website in the region. And, if you are a service business, leads or appointments probably matter the most. Regardless of the right metric for your business, we must be able to draw a straight line between LOCAL SEO expenditures and revenue. Some marketing agencies similar to Avidon Marketing Group may be able to draw this parallel for your business. Consider that The US Small Business Administration and SCORE* recognize the very direct relationship between online success and revenue: 76% of local web searches result in a visit to a related business within a day – and 28% of those visits result in a purchase Your business needs to be prominently represented in those local web searches, which can be highly possible with the aid of SEO experts like SirLinksalot. LOCAL SEO describes the tactics that digital marketers use to put your business information in front of consumers when they are in the process of making purchase decisions. We discuss these tactics, prescribed by Google, in our recent blog post. Add in a sensible digital advertising campaign to gain a leg up over the competition and you have all the ingredients needed to achieving the customer metrics that drive revenue for your business. All that's left to complete the recipe is the ability to measure results and continuously refine your tactics. However, while many small businesses have made the decision to commit resources to digital marketing and LOCAL SEO, few have baked in success by implementing reliable measurement capabilities. We are here to help. Restaurant and Retail: Engage121 has partnered with solution providers that measure foot traffic so we can provide a fully integrated program. Service businesses: Engage121 develops and manages custom landing pages that measure leads, conversions and bookings. Online retailers and E-commerce: Engage121's end-to-end Google shopping facility puts local business on par with the largest e-tailers. And, integrating measurement and digital marketing does far more than validate the marketing expense: Achieve data-driven insights into the messages that motivate your consumers; Take advantage of the ability to continually refine your marketing to achieve optimal results; Manage your inventory with the knowledge of which programs are driving traffic; and more that we are sure you will discover! Just remember the steps: Develop a LOCAL SEO program that . . . Achieves the drivers of your revenue, and Measure your results. Learn more Related Services HOT!Content – a no-cost Daily Email with content and DIY tools. Digital Marketing Assistant, (DMA) – a managed subscription service. * https://www.score.org
Make organic and local search work together to get found faster We recently considered whether Google has become the new homepage for local businesses. Today, we're going to take a look at organic and local search and consider how they're related and also expound on the importance of using the expertise of a wordpress hosting service. It's not surprising that 65% of marketers* agree that there's strong correlation between local and organic rankings. The biggest similarity, of course, is that both start with a search. But both also focus on content, backlinks, keywords and website activity. This the basic premise behind search engine optimization in a general sense too, and are the areas focused on by companies like Shoutout DIgital who work to improve the ranking of companies' websites for them. Investment in SEO is crucial for any business in any sector now, as without it you may never be discovered by the majority, who turn to the internet first when looking for a service. What sets LOCAL SEO apart is the geographic component. With organic search, you want people to know what you do, but to get found locally, you also want to highlight where you do it. That's where the power and value of your website comes into play, influencing not just organic rankings, but LOCAL SEO. In fact, a majority of marketers believe that companies with good visibility in local Search Engine Result Pages (SERPs) have high organic placement, too. At the heart of it all is user intent. Simply put, search engines want to give users what they're looking for. For instance, when a person conducts a search that includes both a business type and location, the search engine knows that the user has local intent. So, if that person wants to find a good pizzeria that delivers, they may search "Pizza delivery" along with their location. What happens next can make or break discovery: The three closest pizza places – also known as the "local 3-pack," show up under the ads on the first search results page. Having the strongest LOCAL SEO presence gives you the very best chance at getting your business to display in this free local 3-pack. Why? Because all these local SEO criteria provide the authority to support local rank. Better together There are a few simple practices that help you get LOCAL SEO and organic search to work in harmony. Local business citations: A full 46% of all Google searches seek local information! Google places a lot of weight on having that information accurate and correct. Having a consistent business name, address and phone number (NAP) is quite important, helping LOCAL SEO by providing search engines with your correct location and creating consistent links back to your website and to all your mentions online. Local citations also help your organic search efforts since search engines consider the number of backlinks when they rank websites. The more backlinks you have, the better your chances of meeting your customers right where they [...]
Consumers search, a lot and fast! In this age of fleeting attention and fierce competition, savvy local marketers are looking for new ways to engage with consumers at the very first opportunity. And, most often, that opportunity is presented through Google’s Knowledge Panel. Most importantly, Google’s Knowledge Panel allows local business to engage with consumers directly within search and without any additional clicks. Even though Google presents this first, best opportunity to engage with consumers, a new Moz survey revealed that just over 50% of marketers haven’t yet taken advantage of the opportunities that the Knowledge Panel offers! We’ve touched upon the value of the Knowledge Panel in our previous post, but it’s worth digging deeper to explore the benefits it can unlock for local business. Google Knowledge Panel. What it Is. Why it Matters. The knowledge panel is the box to the right of search results where Google displays information on a relevant business, including the company name, business hours, address and phone number. Today the panel shows up in roughly 40% of searches, and the more localized a search gets, the more likely it is that a local Knowledge Panel will appear. This means that for LOCAL SEO, you need to get smart about using the knowledge panel to help searchers discover and reach your business without any additional clicks. A knowledge panel also includes these actionable features: Q&A: This consumer-facing, crowdsourced feature is similar to the Ask the Community feature on TripAdvisor and Yelp. It allows consumers to ask questions and businesses can provide answers directly within search and without any additional clicks. Users can also give a thumbs-up vote to questions and answers, which influences where the questions and answers might appear on the panel and in search results. Posts: This feature enables businesses to create short 300-words or less blog-style posts that appear directly in the knowledge panel, providing an additional avenue for customer communication directly within search and without any additional clicks. Like Q&A, Posts also appear in search results and are especially visible in Maps search results. Posts are a great way to let prospects and customers know about new products, company news, special offers and events. Posts can include an appropriate call to action (buy now, contact us, etc.) along with a link. Note that each Post expires after seven days so it important to develop the process of posting regularly. Getting Started. If you want your business to appear in a Knowledge Panel, and also gain control over the information displayed by Google, the first and most important step is to (1) claim, (2) verify and (3) complete your Google My Business listing. Here's how we can help: Subscribe to our free HOT!Content service that delivers a daily dose of content for you to post to your Knowledge Panel, Facebook and other sites. HOT!Content also includes an automatic posting wizard – so your online content is always up-to-date – as well as other handy functions to help you build online success. Enroll here. [...]
Consumers are searching online more than ever before. But local businesses may actually be seeing less web traffic. How is this possible? "Local search" often starts with Google and there are now numerous ways for consumers to find all the information they need right on Google's first search results page. Google even allows consumers to interact with a local business – all without ever going to a website! This is all enabled by Google My Business listings that are becoming an increasingly vital component in creating online marketing success and attracting new customers. Numerous businesses are now enrolling in a gmb mastery academy to improve their online tactics and remain competitive. In fact, a new MOZ report found that 64% of local business marketers agree that Google is becoming the new "homepage" for local businesses. Search used to be all about getting a click to your website. Now, it's also about getting a click to a Google My Business listing. Websites are still important, but keeping your Google My Business and Knowledge Panel up to date is no longer just nice, it's absolutely necessary. If you don't, you're missing a huge opportunity to promote your business. What is the Knowledge Panel? When a consumer conducts a search for a particular business, Google provide the most relevant results as well a box on the right side of the page that is called the Knowledge Panel. The Knowledge Panel for that business includes directions, phone numbers, hours of operation, and more. Knowledge Panels show up in roughly 40% of searches and are especially crucial for providing consumers actionable results not requiring any additional clicks. You can keep your Knowledge Panel information relevant and up-to-date by first claiming, then verifying, your Google My Business profile. Google My Business is a free, easy to use listing that determines what appears on the Knowledge Panel. This will ensure that your customers can find and contact you, in addition to providing an overview of your products or services. Perhaps most importantly, the Knowledge Panel aggregates consumer reviews, making your online reputation readily available to all consumes. Managing your Google My Business listing, and Knowledge Panel, has become indispensable to online marketing success, as well as putting your business in the best position to get found. Social media marketing, in its turn, helps to connect with customers, generate awareness, and increase sales. Claiming and verifying your Google My Business listing requires a bit of know-how, and we're here to help -- contact us for more information on how to get started. INSIDE TIP: Subscribers to Engage121's free HOT!Content service can access our 1-click Google My Business claiming app. Enroll here to get started. Good local marketing in the age of Google is no easy task. But doing it right can deliver some of the best returns for your local business. Interested in learning about how we can help manage your local Google My Business listings, and more? We'd love to talk. Learn more Related Services HOT!Content – [...]