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What’s Different About LOCAL SEO?

What's different about LOCAL SEO? "What" and "where" – that's the difference between brand SEO and local SEO. For your franchise system's brand presence you want people to know what you do. But, your franchisees want people to find them locally – in other words, not only what they do, but equally importantly, where they do it!   LOCAL SEO ensures your franchisees are where they need to be online. To be found locally, you need to cover all six factors that most impact LOCAL SEO. You can do it! Get a great start with HOT!Content. Or, our Digital Marketing Assistants can do it for you. Contact us and we'll be glad to review your options. Questions? Comments? We're here to help: Email: support@engage121.com Facebook Messenger: @engage121

What is LOCAL SEO?

We describe HOT!Content as much more than "content." It's the beginning of a journey towards LOCAL SEO success. And, if you are a local business, LOCAL SEO success is a very big deal! "SEO" means "search engine optimization," which simply describes whether, and how easily, your customers learn about you. Add "LOCAL" and we're talking about the many ways your customers not only learn about you, but also literally find their way to your place of business. No matter what business you are in, no matter who your customers are, they are online accessing information (and may be looking for you!) from a connected device, including a computer, but today, most probably a smart cell phone. Let's go into just a bit more detail: Most information is found through a search engine; the most well-known example is Google, so, of course, your business needs to be prominent on Google.NOTE: You definitely need a website that is structured correctly to work for you. Any questions or concerns, contact us. We can help! But, LOCAL SEO means much more than Google. And, that's because there are many other search engines that matter. Consider: Facebook, Yelp, Google Maps, Trip Advisor, YellowPages and many, many more sites all have search engines. And, your business needs to be prominent on all of them! And, once your business is found, you need to present a consistent, professional, up-to-date and compelling face to your customer. Your online presence is the equivalent of your 21st century business card. We can help you do this! Your business is being judged every day based on your online presence. Let's work together to make it shine. Questions? Comments? We're here to help: Email: support@engage121.com Facebook Messenger: @engage121

How HOT!Content Helps Local Businesses Connect With Their Community and Build Brand Awareness

HOT!Content is a daily content email by industry, reputation monitoring and advertising. HOT!Content™ subscribers build a loyal community and leverage community goodwill to build their brand and grow their customer base. A recent Facebook study highlights the opportunity for local businesses to build brand awareness across communities: 46% of businesses surveyed say they maintain a close connection to the local community And, the feeling is mutual; 48% of people surveyed say they shop locally to support local businesses* Social media provides a convenient way for both businesses and consumers to connect and engage to create a dynamic community. Facebook recommends the following tactics: Create your online presence Post engaging and relevant content Interact with your customers online Two critical challenges local businesses face in building their online community are lack of time and lack of knowledge. We developed HOT!Content to overcome these two issues. Small business owners hear a lot about the potential of digital, but they don’t really understand how to use it and learning how isn’t high on their priority list. We knew we had to offer them something that they could use ‘out of the box,’ that would deliver immediate results without a significant investment in time or financial resources. With HOT!Content, busy local businesses build, engage and retain a community of customers and prospects with relevant content; reputation monitoring and targeted advertising services. HOT!Content subscribers receive a daily email with curated content by industry that contains five articles with images or videos that are ready to post to your social media pages; reputation monitoring that alerts you when your average rating or number of consumer reviews changes; and digital advertising services. We invite you to get started building your local business brand and community with HOT!Content. And, it is FREE. Click here to learn more! Please connect with us on Facebook, Instagram, Twitter, LinkedIn, Pinterest and Google+. Source: Facebook, www.facebook.com/iq/articles/how-local-businesses-forge-connections-that-build-brands/

Why Should You Activate HOT!Content?

What do we mean by “activate?” “Introduce” HOT!Content to the pages and sites (including Google, Facebook, Yelp and more) that will be important to your LOCAL SEO success. We have done a lot of work developing solutions that will help you achieve LOCAL SEO success. But, until you connect HOT!Content to the pages and sites important to your LOCAL SEO, we can’t help! Consider this quick Q&A: Is it hard to connect pages? We have aggregated all of the connection pages in settings. Any complexity is really driven by the process each page or site has developed. But, of course, just contact us for help. Can I trust you? We are Engage121. We have been in business for over 20 years and we currently work with over 50,000 local businesses just like yours. We have never violated a client’s trust - and we never will. Promise. Is there any risk? None that we can imagine. You will always maintain complete control. HOT!Content will never publish or interact with any page or site without your express permission. And, we never ask for your login or password credentials. What are the benefits? We will provide you a range of services to help you achieve LOCAL SEO success, including (i) claiming your Google My Business, (ii) monitoring consumer reviews so you know to respond, and (ii) distributing local PR to the local media. Questions? Comments? We’re here to help: Email: support@engage121.com Facebook Messenger: @engage121

By | 2018-11-02T20:36:16+00:00 September 2nd, 2018|Local SEO, Reputation Monitor, Social Media|