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What’s Different About LOCAL SEO?

What's different about LOCAL SEO? "What" and "where" – that's the difference between brand SEO and local SEO. For your franchise system's brand presence you want people to know what you do. But, your franchisees want people to find them locally – in other words, not only what they do, but equally importantly, where they do it!   LOCAL SEO ensures your franchisees are where they need to be online. To be found locally, you need to cover all six factors that most impact LOCAL SEO. You can do it! Get a great start with HOT!Content. Or, our Digital Marketing Assistants can do it for you. Contact us and we'll be glad to review your options. Questions? Comments? We're here to help: Email: support@engage121.com Facebook Messenger: @engage121

What is LOCAL SEO?

We describe HOT!Content as much more than "content." It's the beginning of a journey towards LOCAL SEO success. And, if you are a local business, LOCAL SEO success is a very big deal! "SEO" stands for Search Engine Optimization, which simply describes whether, and how easily, your customers learn about you. Add "LOCAL" and we're talking about the many ways your customers not only learn about you, but also literally find their way to your place of business. No matter what business you are in, no matter who your customers are, they are online accessing information (and may be looking for you!) from a connected device, including a computer, but today, most probably a smart cell phone, which is why you need to make sure that your online presence is better than that of your competitors. This is where a whole host of companies, like this SEO Reseller, can come in handy for your business. For example, if you are the owner of an HVAC company and have found that you're not getting as many customers as you'd like to have, it could mean that there is a problem with your website and your search engine optimization in particular. When this happens, getting in touch with an industry-based SEO company that specializes in HVAC marketing could be the way forward, as they will be able to incorporate specific tools into your website that can help to drive you forward. Of course, there are plenty of other things you need to focus on too, especially when everything is done via mobile phones and tablets in this day and age. Let's go into just a bit more detail: Most information is found through a search engine; the most well-known example is Google, so, of course, your business needs to be prominent on Google. NOTE: You definitely need a website that is structured correctly to work for you. Any questions or concerns, contact us. We can help! But, LOCAL SEO, services of which are provided at Schure Consulting, means much more than Google. And, that's because there are many other search engines that matter. Consider: Facebook, Yelp, Google Maps, Trip Advisor, YellowPages and many, many more sites all have search engines. And, your business needs to be prominent on all of them! And, once your business is found, you need to present a consistent, professional, up-to-date and compelling face to your customer. Your online presence is the equivalent of your 21st century business card. While the traditional business card, printed by a company like Kaizen Print, still has its place, updating your companies online presence is the way forward. We can help you do this! Your business is being judged every day based on your online presence. If you're looking into an SEO company that will help your page get more leads, check out SEO Chester. Let's work together to make it shine. Questions? Comments? We're here to help: Email: support@engage121.com Facebook Messenger: @engage121

How to Optimize Google My Business

In today's digital age, pretty much every company is rushing to find the Best SEO Company to help them grow their presence online and grow their clientele. And this is not necessarily an easy task, as the SEO industry is saturated with companies, including the many companies which use white label services from professional SEO providers (search online for "white label google my business" to find more information). However, once a business has found, the rewards can be massive. There are also some small things you can do yourself that will help make your business more visible online. Claiming and Verifying your Google My Business location is one of these things and is also the first step to ensuring customers can find your business in Google Search and Google Maps. You may also want to look into specialized SEO services that might be able to help you make the most of your SEO. For example, if you are a Plumber SEO companies similar to Hook Agency can give you helpful tips that can help your business rise in Google's rankings and makes it easier for your customers to find your business. If you are new to this concept and do not know much about it, I would recommend you contact Nimbus Marketing and take their assistance as I did when I started my own business. Now let's ensure your customers see the best digital storefront possible! Business Info When you Created and Claimed your business, you provided the basics, but there's more to a business than the address and phone number. Making sure your customers find accurate – and helpful - information is key to starting off on the right foot. Confirm your business category. Check to make sure you have the correct category or categories selected for your business. This will ensure you're showing up in the right search results. Enter your business hours. No one wants to show up to a store to find it closed. Let your customers know when they can expect to find your doors open. You'll also be able to enter special hours for holidays so no one is left guessing. Confirm your phone number(s). If you have toll-free and local numbers, you can add both here. Confirm your Website. Your Google listing will include a link to your website so make sure it's sending customers to the right place. Depending on your business, you may also be able to add links for appointment booking, online ordering, or menu. Add your list of services. If you have a list of standard services, you can list them here along with prices. You will find this source useful to assess your current and prospective clients. Add a description. Add a paragraph or two to let prospects know what you're all about. Add an opening date. Let your prospects know how long you've been in business. Photos & Videos According to an SEO Source, your customers (and prospects!) will want to learn about your business. Adding pictures [...]

By | 2020-01-18T08:22:15+00:00 November 2nd, 2018|Digital Marketing, Google My Business, Local SEO|

How HOT!Content Helps Local Businesses Connect With Their Community and Build Brand Awareness

HOT!Content is a daily content email by industry, reputation monitoring and advertising. HOT!Content™ subscribers build a loyal community and leverage community goodwill to build their brand and grow their customer base. A recent Facebook study highlights the opportunity for local businesses to build brand awareness across communities: 46% of businesses surveyed say they maintain a close connection to the local community And, the feeling is mutual; 48% of people surveyed say they shop locally to support local businesses* Social media provides a convenient way for both businesses and consumers to connect and engage to create a dynamic community. Facebook recommends the following tactics: Create your online presence Post engaging and relevant content Interact with your customers online Two critical challenges local businesses face in building their online community are lack of time and lack of knowledge. We developed HOT!Content to overcome these two issues. Small business owners hear a lot about the potential of digital, but they don’t really understand how to use it and learning how isn’t high on their priority list. We knew we had to offer them something that they could use ‘out of the box,’ that would deliver immediate results without a significant investment in time or financial resources. With HOT!Content, busy local businesses build, engage and retain a community of customers and prospects with relevant content; reputation monitoring and targeted advertising services. HOT!Content subscribers receive a daily email with curated content by industry that contains five articles with images or videos that are ready to post to your social media pages; reputation monitoring that alerts you when your average rating or number of consumer reviews changes; and digital advertising services. We invite you to get started building your local business brand and community with HOT!Content. And, it is FREE. Click here to learn more! Please connect with us on Facebook, Instagram, Twitter, LinkedIn, Pinterest and Google+. Source: Facebook, www.facebook.com/iq/articles/how-local-businesses-forge-connections-that-build-brands/

Let’s Get Started Writing A Press Release For Your Local Business

A story in local media shows your business is the local trusted expert. Have you considered submitting a press release about your business to local media, but you are not sure how to get started? The Engage121 team has the following suggestions to create your engaging press release. First, let's begin with the fundamentals. A press release is a short newsworthy communication directed at members of the news media to kick off a conversation with a reporter or editor about a product or service launch, company news or employment announcement. Press release distribution services are useful tool to generate media coverage to position your local business as an expert in your field and ultimately help your business grow and succeed! If you have a tech company or a manufacturing company, PR agencies can give results that fuel revenue growth. For example, when you hire a tech pr firm austin or where it is more local to you, they have the resources and teams to work to drive social media engagement, monitoring, and analytics; engage analysts and connect them with your brand to ensure they understand your core value and competitive differentiation, and much more. Is your story newsworthy? A newsworthy story contains information that your readers will care about. Local: As a local business, your story will be of interest to local publications with readers in your area. Influence: The larger the impact, the more people will be interested. Relevance: It is important to share how your story is relevant for your audience. Brand or Name Recognition: Brands and names that people know increase interest in your story. Tips for writing your press release. Press releases contain the following four parts: The headline/subhead The purpose of the headline is to explain your news and encourage readers to want to learn more. The body The body includes the pertinent information reporters will want and need to know, without explaining too much. It should answer the following questions: who, what, when, where and why. And, be sure to include a quote to add a personal element to your story. Lastly, grammar matters so please check for typos and grammar mistakes before sending. The About Us section Background information about your business should be included in the About Us section. This section is usually the same in every release and can include links to your website and social media sites so readers can learn more. Contact Info At the end of your press release, include your contact information so a reporter knows how to reach you for any follow-up questions! Want to get started on issuing your Local PR today? The Engage121 Local PR solution makes it easy for you to share your business news and announcements. As a HOT!Content subscriber, Local PR is available through your HOT!Content. Open your Hot!Content email to get started. Not a HOT!Content subscriber? HOT!Content is a daily email containing five interesting and engaging articles, images and videos - all ready to post to your social [...]

By | 2021-03-03T12:03:02+00:00 August 31st, 2018|Content Marketing, Digital Marketing, Local PR|

Small Business Owners, How Complete Is Your Online Presence?  Let’s Find Out With Our FREE Digital Marketing Assessment

Free Digital Marketing Assessment The Engage121 complimentary Digital Marketing Assessment pinpoints areas of opportunity for your small business to enhance your digital marketing presence. Today's digital technology provides a wide and growing variety of online channels to allow consumers to interact with your businesses online from Google to Yelp to Facebook. Many small businesses have the option to use Local SEO to get traffic directed to their websites. There are many SEO companies around, and many different tools to use to achieve this goal. However, a recent study concluded that 80 percent of U.S. small businesses are not taking full advantage of digital tools to access new markets and target new customers.* We want to help small businesses understand how to optimize digital marketing with our Digital Marketing Assessment, a complimentary report designed to identify and navigate the digital marketing opportunities you may be missing. According to Kurt Strumpf, CTO of Engage121, a robust digital marketing program should Develop and strengthen online prominence to ensure that your business is discoverable Build a strong online reputation to grow your business Create an active social presence to enhance your business's local SEO Engage your social media community to connect your business to prospects and customers With more businesses trading online, having your business website SEO optimized is essential for better reach and visibility. Hiring an agency like DigiVisi that has enough experience can help you receive more leads in your inbox. For small business owners, local optimization on Google My Business and other directories can be very beneficial. Along with SEO optimization, maintaining an interactive online platform is a sure-fire way to draw customers to your business. With the aid of a digital design firm, this could be accomplished quickly. So, what is digital design? It is a type of visual communication that is used to convey information to a specific audience. "Our expert team will evaluate your business's digital presence against the above-mentioned guidelines to show you exactly where you need to focus your attention for optimal results," says Strumpf. "In addition, our Digital Marketing Assessment will help ensure that your business has a complete and accurate online presence, which is critical to success in today's online world. Research shows that 80% of consumers lose trust in local businesses if they see incorrect or inconsistent information."** The Digital Marketing Assessment is the latest complement to our Digital Marketing Assistant solution that provides busy small business owners with expert help to create, grow, and maintain their business's online presence. Engage121 client Michelle Glacken, a small business owner with Kiddie Academy early education and childhood development centers, says, "The experts at Engage121 ensure we have a consistent professional online presence, which allows us to focus more on our children and families." "Claiming your digital presence gives you a competitive edge and makes it easier for customers to find you," says Engage121 CEO Jon Victor. "Taking advantage of the relatively inexpensive potential of today's digital ‘tools' is, simply put, good business. Our [...]

By | 2018-08-01T20:33:54+00:00 August 1st, 2018|Free Digital Marketing Assessment|