What's different about LOCAL SEO? "What" and "where" – that's the difference between brand SEO and local SEO. For your franchise system's brand presence you want people to know what you do. But, your franchisees want people to find them locally – in other words, not only what they do, but equally importantly, where they do it! LOCAL SEO ensures your franchisees are where they need to be online. To be found locally, you need to cover all six factors that most impact LOCAL SEO. You can do it! Get a great start with HOT!Content. Or, our Digital Marketing Assistants can do it for you. Contact us and we'll be glad to review your options. Questions? Comments? We're here to help: Email: firstname.lastname@example.org Facebook Messenger: @engage121
We describe HOT!Content as much more than "content." It's the beginning of a journey towards LOCAL SEO success. And, if you are a local business, LOCAL SEO success is a very big deal! "SEO" means "search engine optimization," which simply describes whether, and how easily, your customers learn about you. Add "LOCAL" and we're talking about the many ways your customers not only learn about you, but also literally find their way to your place of business. No matter what business you are in, no matter who your customers are, they are online accessing information (and may be looking for you!) from a connected device, including a computer, but today, most probably a smart cell phone. Let's go into just a bit more detail: Most information is found through a search engine; the most well-known example is Google, so, of course, your business needs to be prominent on Google.NOTE: You definitely need a website that is structured correctly to work for you. Any questions or concerns, contact us. We can help! But, LOCAL SEO means much more than Google. And, that's because there are many other search engines that matter. Consider: Facebook, Yelp, Google Maps, Trip Advisor, YellowPages and many, many more sites all have search engines. And, your business needs to be prominent on all of them! And, once your business is found, you need to present a consistent, professional, up-to-date and compelling face to your customer. Your online presence is the equivalent of your 21st century business card. We can help you do this! Your business is being judged every day based on your online presence. Let's work together to make it shine. Questions? Comments? We're here to help: Email: email@example.com Facebook Messenger: @engage121
Claiming and Verifying your Google My Business location is the first step to ensuring customers can find your business in Google Search and Google Maps. Now let’s ensure your customers see the best digital storefront possible! Business Info When you Created and Claimed your business, you provided the basics, but there’s more to a business than the address and phone number. Making sure your customers find accurate – and helpful - information is key to starting off on the right foot. Confirm your business category. Check to make sure you have the correct category or categories selected for your business. This will ensure you're showing up in the right search results. Enter your business hours. No one wants to show up to a store to find it closed. Let your customers know when they can expect to find your doors open. You’ll also be able to enter special hours for holidays so no one is left guessing. Confirm your phone number(s). If you have toll-free and local numbers, you can add both here. Confirm your Website. Your Google listing will include a link to your website so make sure it’s sending customers to the right place. Depending on your business, you may also be able to add links for appointment booking, online ordering, or menu. Add your list of services. If you have a list of standard services, you can list them here along with prices. Add a description. Add a paragraph or two to let prospects know what you’re all about. Add an opening date. Let your prospects know how long you’ve been in business. Photos & Videos Your customers (and prospects!) want to learn about your business. Adding pictures and videos provides your customers and prospects a preview of your business before they hop in the car. Exterior Photos. Adding a good exterior photo or two of your storefront will help prospective customers know they’re in the right place. Interior Photos. Add interior photos to showcase the look and feel of your business. Videos If you have a video that tells the story of your business, this a great place to put it on display. At Work Photos. Add pictures to the “At Work” section to show off your friendly staff helping customers. Team Photos. Add pictures to the “Team” section to introduce prospective customers to your team before they even step foot in the store. Messaging Not all customers want to make a phone call. These days, more and more customers would rather text or message you than talk on the phone. Google’s Messaging integration allows customers to text message you without making your mobile phone number public. Reviews Being responsive to customer reviews is pivotal to Local SEO success. Whether it’s a simple “Thank You” when a customer leaves a positive review or jumping on a complaint to make it right, you need to be responsive. Connecting your Google My Business page to HOT!Content and enabling “Reputation Monitor” will help you stay [...]
HOT!Content is a daily content email by industry, reputation monitoring and advertising. HOT!Content™ subscribers build a loyal community and leverage community goodwill to build their brand and grow their customer base. A recent Facebook study highlights the opportunity for local businesses to build brand awareness across communities: 46% of businesses surveyed say they maintain a close connection to the local community And, the feeling is mutual; 48% of people surveyed say they shop locally to support local businesses* Social media provides a convenient way for both businesses and consumers to connect and engage to create a dynamic community. Facebook recommends the following tactics: Create your online presence Post engaging and relevant content Interact with your customers online Two critical challenges local businesses face in building their online community are lack of time and lack of knowledge. We developed HOT!Content to overcome these two issues. Small business owners hear a lot about the potential of digital, but they don’t really understand how to use it and learning how isn’t high on their priority list. We knew we had to offer them something that they could use ‘out of the box,’ that would deliver immediate results without a significant investment in time or financial resources. With HOT!Content, busy local businesses build, engage and retain a community of customers and prospects with relevant content; reputation monitoring and targeted advertising services. HOT!Content subscribers receive a daily email with curated content by industry that contains five articles with images or videos that are ready to post to your social media pages; reputation monitoring that alerts you when your average rating or number of consumer reviews changes; and digital advertising services. We invite you to get started building your local business brand and community with HOT!Content. And, it is FREE. Click here to learn more! Please connect with us on Facebook, Instagram, Twitter, LinkedIn, Pinterest and Google+. Source: Facebook, www.facebook.com/iq/articles/how-local-businesses-forge-connections-that-build-brands/
A story in local media shows your business is the local trusted expert. Have you considered submitting a press release about your business to local media, but you are not sure how to get started? The Engage121 team has the following suggestions to create your engaging press release. First, let’s begin with the fundamentals. A press release is a short newsworthy communication directed at members of the news media to kick off a conversation with a reporter or editor about a product or service launch, company news or employment announcement. It is a useful tool to generate media coverage to position your local business as an expert in your field and ultimately help your business grow and succeed! Is your story newsworthy? A newsworthy story contains information that your readers will care about. Local: As a local business, your story will be of interest to local publications with readers in your area. Influence: The larger the impact, the more people will be interested. Relevance: It is important to share how your story is relevant for your audience. Brand or Name Recognition: Brands and names that people know increase interest in your story. Tips for writing your press release. Press releases contain the following four parts: The headline/subhead The purpose of the headline is to explain your news and encourage readers to want to learn more. The body The body includes the pertinent information reporters will want and need to know, without explaining too much. It should answer the following questions: who, what, when, where and why. And, be sure to include a quote to add a personal element to your story. Lastly, grammar matters so please check for typos and grammar mistakes before sending. The About Us section Background information about your business should be included in the About Us section. This section is usually the same in every release and can include links to your website and social media sites so readers can learn more. Contact Info At the end of your press release, include your contact information so a reporter knows how to reach you for any follow-up questions! Want to get started on issuing your Local PR today? The Engage121 Local PR solution makes it easy for you to share your business news and announcements. As a HOT!Content subscriber, Local PR is available through your HOT!Content. Open your Hot!Content email to get started. Not a HOT!Content subscriber? HOT!Content is a daily email containing five interesting and engaging articles, images and videos - all ready to post to your social sites, including Facebook, Twitter, Pinterest and LinkedIn. And, it is FREE. Click here to learn more!
Small Business Owners, How Complete Is Your Online Presence? Let’s Find Out With Our FREE Digital Marketing Assessment
Free Digital Marketing Assessment The Engage121 complimentary Digital Marketing Assessment pinpoints areas of opportunity for your small business to enhance your digital marketing presence. Today’s digital technology provides a wide and growing variety of online channels to allow consumers to interact with your businesses online from Google to Yelp to Facebook. In fact, a recent study concluded that 80 percent of U.S. small businesses are not taking full advantage of digital tools to access new markets and target new customers.* We want to help small businesses understand how to optimize digital marketing with our Digital Marketing Assessment, a complimentary report designed to identify and navigate the digital marketing opportunities you may be missing. According to Kurt Strumpf, CTO of Engage121, a robust digital marketing program should Develop and strengthen online prominence to ensure that your business is discoverable Build a strong online reputation to grow your business Create an active social presence to enhance your business’s local SEO Engage your social media community to connect your business to prospects and customers “Our expert team will evaluate your business’s digital presence against these guidelines to show you exactly where you need to focus your attention for optimal results,” says Strumpf. “In addition, our Digital Marketing Assessment will help ensure that your business has a complete and accurate online presence, which is critical to success in today’s online world. Research shows that 80% of consumers lose trust in local businesses if they see incorrect or inconsistent information.”** The Digital Marketing Assessment is the latest complement to our Digital Marketing Assistant solution that provides busy small business owners with expert help to create, grow, and maintain their business’s online presence. Engage121 client Michelle Glacken, a small business owner with Kiddie Academy early education and childhood development centers, says, “The experts at Engage121 ensure we have a consistent professional online presence, which allows us to focus more on our children and families.” “Claiming your digital presence gives you a competitive edge and makes it easier for customers to find you,” says Engage121 CEO Jon Victor. “Taking advantage of the relatively inexpensive potential of today’s digital ‘tools’ is, simply put, good business. Our Digital Marketing Assessment is an easy, no-cost way to begin the process to evaluate the strengths and weaknesses of your existing program.” To request a complimentary Digital Marketing Assessment, please click here. For more information about Engage121 or to schedule a demo of our local digital marketing solutions, please visit www.engage121.com. Sources: *https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/connected-small-businesses.html **https://www.chatmeter.com/blog/why-local-listings-management-is-a-must/