Engage121 Unveils Powerful New Image-Based Marketing Tools

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Hollywood Sign Pre-PicMonkey

Hollywood Sign Pre-PicMonkey

Engage121’s new integration with PicMonkey.com creates a powerful suite of image and photograph enhancement tools within the OA3 and CA software dashboards. The new features, seamlessly incorporated into the existing photo library catalog, provide Engage121 users with a number of new image editing capabilities including:

Hollywood sign enhanced with PicMonkey

Hollywood sign enhanced with PicMonkey

  • Basic photo editing features like crop, sharpen, resize and rotate
  • More than one hundred scripts and fonts
  • Selectable and customizable themes
  • Twenty touch up features, such as red-eye remover, weight loss, wrinkle remover and spray tan
  • Background textures, such as papyrus, water and clouds
  • Filters and framing techniques
  • Graphic overlays… and more

To see the entire list of available features, check out PicMonkey.com. All PicMonkey features, including their premium offerings, are currently available to Engage121 customers.

Powerful marketing tools

The PicMonkey integration, in effect, puts the power of Photoshop® and expertise of a graphic artist in the hands of any marketer using Engage121. With image sizes between 3 and 16 megapixels, the integration accommodates a range of pictures – from high-resolution collages to thumbnail-size profile pictures. PicMonkey-enhanced images may be shared or promoted through any social channels currently available to Engage121 clients.

Marketing opportunities easily captured

Got a Main Street address, but parking lot access off Side Street? Create a quick button informing folks there is parking out back.

Got a Main Street address, but parking lot access off Side Street? Create a quick button informing folks there is parking out back.

As the trend towards increased engagement with images and photographs continues, numerous new opportunities arise for marketers. Our clients may now leverage these opportunities from within the Engage121 dashboard by

  • Customizing corporate stock photos to incorporate local elements
  • Building branding recognition through use of colors or overlays by adding a logo, spokesperson or mascot into any image
  • Personalizing promotions or ads
  • Creating sharable content using characters and visual effects to spread a funny or captivating message
  • Expressing themselves creatively to capture audience attention

Make an impression with Engage121

Engage121 provides all the tools and resources to create exceptional social media marketing content. Like our other integrations, the expanded PicMonkey capability is designed to help clients maximize franchise’s social media advantage of national brand recognition coupled with the local passion and innovation of each franchisee. Upload a photo today to make an impression with Engage121.

Here’s how to do it:

Step 1: Hover your mouse over the image you want to edit in your library.

Picture Edit Screen Shot

Step 2: Choose the edits that you want to make from the left-side menus.  

PicMonkey Edit Screen 2

Step 3: Save the altered image or photo.  

PicMonkey Edited Image 2

Step 4: Authorize PicMonkey to use your connected account.

PicMonkey Connection Shot

Step 5: Share!

Upcoming Webinar Times – Introducing Engage121 Complete

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Engage121 is pleased to make the following webinar opportunities available to business owners and staff interested in learning more about the Engage121 Complete Solution. Live webinars entitled Introducing Engage121 Complete will be held on the following dates and times (click the date to register):

Join us for a live demonstration of Engage121 Complete.

Join us for a live demonstration of Engage121 Complete.

 

Date: Friday, April 11, 2014

Time: 9:00 AM – 9:30 AM EDT

 

Date: Friday, April 18, 2014

Time: 11:00 AM – 11:30 AM EDT

 

Date: Friday, April 25, 2014

Time: 10:00 AM – 10:30 AM

 

Date: Friday, May, 2, 2014

Time: 5:00 PM – 5:30 PM EDT

New Facebook Business Page Updates are Underway

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Facebook is currently in the process of rolling out a number of physical and stylistic changes to their Business Pages. These changes impact the pages’ public appearance, and how Admins interact with page functions.  While many feel that these changes make Business Pages look more like a personal profile, the essential page controls and functionality should remain relatively unchanged.

Here are a few of the changes:

Outward Facing Changes

Appearance

Both Admin functionality and overall design changes available with the new Facebook Business Pages.

Both Admin functionality and overall design changes available with the new Facebook Business Pages.

The new pages use the same size photographs as existing Business Pages, so you won’t need to resize all your photos as you did with past updates. However, the new layout features a left-justified profile picture, which may impact clients whose pages are designed to have a purposeful contrast or relationship between their cover and profile photos.

Additionally, the new pages display the Page name in white text on the cover photo, so clients may want to update any light-colored cover photos to provide a better background.

Page Design

Most business information appears on the left side of the new pages, (under the profile picture), while the news feed and wall postings are combined into a single-column stream on the right. The left column information includes phone number, website, photos, videos and a map showing business location. The new design prominently displays total number of Likes, along with thumbnail links to friends of the viewer who also like the page.

Facebook Apps are prominently accessible on the left side of the page, underneath the business description and above page photos. Three thumbnails get main-page treatment, with a “See all” connection option for app-heavy pages.

The right-side column displays all news-related content like status updates, wall posts and comments.

Scrolling ‘Like’ Bar

One of the more exciting additions is the scrolling ‘Like’ bar, which should help increase engagement. Visitors who haven’t yet liked a business page will see a small white “header” row that stays on the top of the page, prompting the visitor to Like the page, and allowing him or her to do so without scrolling all the way back to the top. This should hopefully help increase likes and engagements as more visitors interact with content. Once the visitor likes a page, the scrolling bar disappears from his or her screen.

 Inward Facing Changes

 Authorship Attribution

FB Business Page posted byWhen viewing a page as an Admin, you can now see which Facebook admin posted each previous update. For Engage121 users, all updates made through the Engage121 application – regardless of who actually makes the post – will be attributed to the Facebook user who connected the page to the Engage121 application.

In the example shown here, a post is attributed to “Ryan Hayes” – who connected the page to Engage121 – even though any number of other users with Admin privileges could have made the post.

The quick takeaway here for users is that “Posted by” lines, for at least the moment, will continue to be associated with the user who originally authorized a connection, regardless of whether a different authorized user actually posts the content. Remember, this information can only be seen by users with admin access.

Appearance

Admins will also notice a new column on the screen’s right side displaying readings for Page Likes, the number of active ad campaigns, Post reach and notifications. This column provides Admins a quick snapshot without making them dig for the data.

New navigation controls at the top of each page also make it easy for Admins to move between views of their Page, Activity, Insights and Settings tabs.

Advanced Insights

The new page design also expands Facebook’s “Pages to Watch” feature, which allows Admins to compare key pages of interest (i.e., competitors and industry leaders) against their own pages’ performance. These aren’t detailed analyses, but help page admins gain quick comparison insight.

How to Get the New Page

At this time, there is no way to proactively opt-in to the new page design without being invited by Facebook. Keep your eye out when you log in to your Facebook account. If you haven’t already been invited to join the waiting list, you will be. Facebook plans to continue rolling out new pages over the next several weeks.

To see a recently updated Business Page, check out Engage121’s new page at www.Facebook.com/engage121. To see Facebook’s announcement about this change, click here.

Let us know when these changes hit your business page. We can’t wait to see!

New Features and Updates Released for the Corporate Social Media Application

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CA Release Notes 12 05 13 version 3_Page_1CA Release Notes 12 05 13 version 3_Page_2CA Release Notes 12 05 13 version 3_Page_3

Engage121 to host event at Social Media Week London

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Engage121 Inc.’s London office to host a session during social media week this September, titled “Can retail brands mirror the success of some independent stores by becoming more local with social?”

The High Street is dead so Mary Portas tells us, ‘The days of a high street populated simply by independent butchers, bakers and candlestick makers are over’, and ‘the major supermarkets and malls have delivered highly convenient, needs-based retailing, which serves today’s consumers well.

Is that true? Are the days of the independent gone and do supermarkets and malls serve us well?

The number of stores closed by high street chains in the UK in 2012 was ten times the number of the year before. HMV, Dixons, Monsoon, Woolworths, Blockbuster, Jessops, Republic and now Dreams are gone or closing stores. 1,779 last year, in 2012. That’s seven million square feet of space.
But for the last two years, there has been a rise in the number of small independents.

In 2011 – there were 2,500 more independent shops opened than were closed down. We believe it’s not the high street that dead

– it’s the clone town, where every street in the country looks the same and national retailers churn out the same message without tailoring it to their local community.

So here’s the challenge – Can global or big retail brands avoid the store closures of many household names and mirror the success of some independents by becoming more local with social? Engage121′s speakers will inform and hold discussions with our audience in order to get to the bottom of this topic.

Come and Join us and tell us what you think!

To find out more about attending this event please click here for more details

SMWLDN-MPU

 

 

Tweetdeck rises from the dead, LinkedIn helps you find the right college and Facebook wants you to Poke

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This week’s Social Media Recap has multiple updates from multiple social networks.

Facebook has made embedded posts available to all users as of this week. Facebook has also added a search tool to their poke feature making it easier to find people you want to poke.

LinkedIn has launched University Pages. A LinkedIn spokesperson said it’s  “the first step towards a longer vision to help students, parents, and university faculty get a head start on career mapping.” LinkedIn also redesigned their Group Pages this week.

Twitter added context to tweets by attaching related headlines to help you follow conversations on twitter easier. They also brought Tweetdeck back from the dead with new functionality. Unforuntely, while launching their new updates they suffered a security breach from a hacker. Make sure you revoke access to all 3rd party apps that are connected to your Twitter account.

What did you discover this week?

 

The new YouTube & Instagram video apps, Facebook’s newsfeed changes again and more

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This week’s Social Media Recap is chock-full of news! YouTube co-founders have launched a new video app, MixBit, which lets you record 16 seconds of video, edit and format the content. However all content you upload is public for others to remix and use so be careful of what you record!

Instagram now lets you upload videos from your photo library, you no longer have to record your video in the app. It seems that uploaded videos can be longer than 30 seconds in length, which is great news.

Facebook has made changes to it’s newsfeed algorithm again and for once they’re using fancy names to promote the changes. Story Bumping & Last Actor are supposed to make it so you see more of the updates you want to see in your newsfeed. This should be good news for Business Pages.

Twitter launched photo galleries in search, and LinkedIn updated it’s mobile app to allow you to apply to jobs directly in the app.

Is your head spinning yet?

Figured out how to use “social” to market your business yet?

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It is a challenge to figure out how to use social media to market your local business.

“Even though small business owners understand how important social media is to their success, for the most part it’s still a theoretical understanding. They’re not taking advantage of social media’s full potential.” says best Selling author Steven D. Strauss

That’s where Engage121 comes in.

Engage121 helps companies and small businesses use Social Media for its true business potential – building local audiences and local business opportunities.

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For the past 4 years, we have focused our efforts on small businesses, and organizations with multi-location presences. Examples of the firms we focus on are franchise businesses, dealerships, brokerages, banks & branches, non-profits with chapters, and any other hub-and-spoke organization that recognize the leverage they possess in building brand and driving sales with their local outlets using social media.

Today, Engage121 is enhancing our service with the release of v1.1 of our Local Social solutions (we call it “OA3”). Our latest version launches today with the following new features and additions:

  • Hot Content Impact Scores – to help users identify the content that is more likely to be of interest to their community
  • Google+ integration – for improved SEO and broader cross-posting
  • FourSquare integration– one of the original, and still one of the best, local platforms
  • Monitor Consumer Review Sites, including Google+ Local, Yelp – because it’s all about local

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Are you interested in learning more about Engage121’s social media management solutions for local businesses? If so, click here to

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Travel back in time on your Facebook Newsfeed, and Google pulls the plug again

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This week’s Social Media Recap is focused on Facebook. Facebook launched a cool new app yesterday called On this Day, which lets you view your newsfeed on this day one year ago. Facebook also announced embeddable posts so you can now share your Facebook posts on your website or blog to help you gain more followers and increase visibility for your content. Although, Facebook isn’t just an innovator they are also an executioner. Facebook has officially killed the Questions tool for Pages.

Google also killed something this week, and pulled the plug on their Google Local app in hopes to push everyone to use the new Google Maps app.

What did you discover this week on your favorite social networks?

Monitoring will affect every dollar you make

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You’re now using social media to market your business, great job! You’re one step ahead of your competition.  You’re constantly posting relevant, helpful information online to your followers and you’ve been growing your communities. Wow, you’re  a rockstar – well almost. Are you monitoring those accounts?

If you’re publishing great content and you have built a following for your business then chances are you’ve receiving comments, and if you’re not receiving comments you’re definitely receiving likes. Are you saying thank you? Have you responded to those comments that are asking questions, such as how much do you charge for a home inspection?

Here are 3 reasons why you need to respond:

1. Leads:
Responding to comments and thanking your visitors for liking your content will keep them coming back. You’ll be showing an appreciation for their efforts and in turn they will hopefully share your content to help increase visibility for your business. Also you’ll start to build a relationship with these followers and they will be more likely to buy/purchase from you since you have proven that you are an expert in your industry wit that great content you’ve been sharing.

2. Reputation:
Responding to comments and showing appreciation for your followers proves that you are an actual person, not just a robot posting information to the universe. When new followers visit your page(s) they will see that you are active, knowledgeable, and a professional in your industry. This greatly improves your online reputation, as opposed to when a new visitor stumbles across you, you haven’t updated your page in a month, and you have neglected to respond to comments. Remember, 63% of people are more likely to buy products from brands who integrate social media.

3. Customer Loyalty:
After a customer purchases one of your products/services you’re asking them to keep in touch with you online by liking your Facebook Business Page, following you on Twitter, etc. Great idea! However, if you’re asking your customers to connect with you online then you need to give them a reason why they should do so. You’ve previously improved their everyday life with your product/service, now you need to continue to do so online by sharing helpful tips & information. This way you can ensure repeat business and hopefully future referral business.

Have you acquired a new customer on a social network?