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Engage121 Inc.’s London office to host a session during social media week this September, titled “Can retail brands mirror the success of some independent stores by becoming more local with social?”
The High Street is dead so Mary Portas tells us, ‘The days of a high street populated simply by independent butchers, bakers and candlestick makers are over’, and ‘the major supermarkets and malls have delivered highly convenient, needs-based retailing, which serves today’s consumers well.
Is that true? Are the days of the independent gone and do supermarkets and malls serve us well?
The number of stores closed by high street chains in the UK in 2012 was ten times the number of the year before. HMV, Dixons, Monsoon, Woolworths, Blockbuster, Jessops, Republic and now Dreams are gone or closing stores. 1,779 last year, in 2012. That’s seven million square feet of space.
But for the last two years, there has been a rise in the number of small independents.
In 2011 – there were 2,500 more independent shops opened than were closed down. We believe it’s not the high street that dead
– it’s the clone town, where every street in the country looks the same and national retailers churn out the same message without tailoring it to their local community.
So here’s the challenge – Can global or big retail brands avoid the store closures of many household names and mirror the success of some independents by becoming more local with social? Engage121′s speakers will inform and hold discussions with our audience in order to get to the bottom of this topic.
Come and Join us and tell us what you think!
To find out more about attending this event please click here for more details
It is a challenge to figure out how to use social media to market your local business.
“Even though small business owners understand how important social media is to their success, for the most part it’s still a theoretical understanding. They’re not taking advantage of social media’s full potential.” says best Selling author Steven D. Strauss
That’s where Engage121 comes in.
Engage121 helps companies and small businesses use Social Media for its true business potential – building local audiences and local business opportunities.
For the past 4 years, we have focused our efforts on small businesses, and organizations with multi-location presences. Examples of the firms we focus on are franchise businesses, dealerships, brokerages, banks & branches, non-profits with chapters, and any other hub-and-spoke organization that recognize the leverage they possess in building brand and driving sales with their local outlets using social media.
Today, Engage121 is enhancing our service with the release of v1.1 of our Local Social solutions (we call it “OA3”). Our latest version launches today with the following new features and additions:
- Hot Content Impact Scores – to help users identify the content that is more likely to be of interest to their community
- Google+ integration – for improved SEO and broader cross-posting
- FourSquare integration– one of the original, and still one of the best, local platforms
- Monitor Consumer Review Sites, including Google+ Local, Yelp – because it’s all about local
Are you interested in learning more about Engage121’s social media management solutions for local businesses? If so, click here to